Digital Marketing (1) - PowerPoint PPT Presentation

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Digital Marketing (1)

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What is digital marketing and the basic tools used in digital marketing? – PowerPoint PPT presentation

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Title: Digital Marketing (1)


1
Digital Marketing
2
  • Marketing of a product through digital platforms
    like social medias, mobile phones, ad boards are
    known as digital marketing.

3
Basics of Digital Marketing
  • Content Marketing
  • Content is the key to any form of marketing.
    Create unique and quality contents in order to
    promote your business brands.
  • Content is always the first priority to promote a
    product online and offline.

4
  • Search Engine Optimization
  • SEO is the technique of optimizing a website to
    increase the ranking of the site in google or any
    other search engine result page.
  • SEO can be done ON Page and OFF Page
  • Relevant keywords must be included for
    optimization

5
  • Social Media Marketing
  • Social media platforms like Facebook, Twitter,
    Instagram, LinkedIn are some of the most popular
    sites used for digital marketing.
  • SMM helps to increase the brand value which
    benefit the business growth.
  • Interaction with the customers will be made
    simple through SMM
  • Customer reviews and ratings can be used to
    improve the product quality.

6
  • Email Marketing
  • Creating commercial contents and sending to a
    group of people or individuals for business
    promotion
  • These emails include links to their website,
    images and videos.

7
  • Inbound Marketing
  • Attracting people to your website by creating
    good web pages and including unique contents.
  • To keep the users engaged in your website use
    chat boxes and interact with them.
  • Social media is the best way to promote inbound
    marketing

8
  • Anyone who is interested in marketing can become
    a digital marketer. Freelance digital marketing
    is an easy way to create your own identity.
  • As a freelance digital marketer in Calicut I
    will guide you to become a digital marketing
    expert.

  • Thank You
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