Tips to Make Your Sales Process More Effective

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Tips to Make Your Sales Process More Effective
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(No Transcript)
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• Sales is the pillar of any organization
  because it is the one which brings revenue. But
  in todays competitive world, sales process is
  becoming tougher with each passing day. Then, how
  can one make the sales process more effective?
  Here are some tips to solve this problem.

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Make Your Sales Strategy More Targeted

• Define your sales strategy. Before you even
  start the process of sales, whats most important
  is to define your sales strategy and make it more
  targeted. Decide your target segments. These
  segments could be based on geography, type of
  company, its size and most important of all if
  they need your product or service. Later on,
  based on analysis, changes can be made but this
  gives direction to entire sales process.

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Your Lead Generation Strategy A Blend of Inbound
Outbound

• Next step is to decide upon which methods of
  lead generation you would like to use for your
  business. How would you like to approach your
  potential customers? In todays era, the best
  strategy would be to opt for a blend of both
  inbound and outbound methods.

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Tips for Your Inbound Lead Generation Strategy

• For your inbound lead generation, ensure
  strong presence on various search engines such as
  Google, Bing, yahoo etc. This is time consuming
  activity but it does give results in the long
  run. Your digital presence will also help in
  building your brand. The stronger is your SEO,
  the higher the possibility of prospects coming to
  your website. You can also choose methods such as
  affiliate marketing.
• Ensure your strong presence on social media
  platforms. Choose the platform as per your
  business. For example, if you are in B2B business
  then Linkedin as a platform will be your bet. On
  the other hand, if you are in B2C business, the
  Facebook as a platform is more suited to you.

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Tips for Your Outbound Lead Generation Strategy

• Once you have identified the segments,
  identify the organization that you would like to
  target. Narrow down the process further with
  identifying the right person who could be your
  target prospect. This is called List Building or
  Contact Discovery. The key here is to understand
  who would be user of your product or service. The
  decision maker could be different but it is not
  always recommended to approach the decision maker
  directly. You can target people at the middle
  level of the organization and then they can
  recommend you to the decision maker.

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B2B Lead Generation through E-mail Marketing
Targeted Cold Calling

• Once your list of target prospects is
  ready, you can either send them e-mails. Keep in
  mind the regulations of the geography you are
  targeting. For example, if you are targeting
  countries in EU region, you have to abide by GDPR
  rules. Make sure you take permission from the
  recipients first before you send them e-mails.
• You can also target all these target
  companies by calling them up and sharing
  information about your services and products.

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How KIA Biz can help

• KIA Biz offers highly targeted B2B list
  building services. We specialize in contact
  discovery services for target segments located
  across the globe, no matter how difficult the
  geography is. In the next step, we also help our
  clients with lead generation and B2B appointment
  setting. Thus, we take maximum load off the sales
  team and they can focus on closures. So if you
  would need any help with B2B contact discovery,
  lead generation and appointment setting, do write
  to us at info_at_kiabiz.com

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Thank You