Social Media Marketing | BOXFinity

1
Social Media Marketing
https//www.boxfinity.com
2

• Social media marketing is also known as SMM, it
  is the process of creating content and promoting
  that on various social media platforms in order
  to drive user engagement and boost conversions.
• SMM lets your brand spread to a maximum number of
  people by social engagement. We provide SMM
  services like Facebook Ads, Twitter Ads, LinkedIn
  Ads and YouTube Ads.

https//www.boxfinity.com
3

• In Facebook Ads, we run campaigns by inserting
  pixel codes on to your website and track the
  conversions accumulated from the Ads and then
  optimize them. The different types of Ad formats
  that we use are
• 1. Image Ads This drives people to destination
  websites or apps through high-quality visuals.
• 2. Video Ads Facebook Video Ads are another form
  of the Link Click Ads instead of a still image,
  your ads feature as a video.
• 3. Slideshow Ads Slideshows created within Ads
  Manager run as video ads.

https//www.boxfinity.com
4

• 4. Carousel Ads The carousel ad format lets you
  show up to 10 images and/or videos, headlines and
  links, or call to action in a single ad unit.
• 5. Collection Ads Facebook Collection Ads lets
  you showcase multiple products that are being
  sold on your website.
• 6. Messenger Ads Messenger ads appear in the
  main tab of Facebook messenger, where people
  spend time chatting with friends.

https//www.boxfinity.com
5

• Twitter Ads is where we focus on the audience and
  target them based on the keywords that they have
  used in their twitter accounts as hashtags.
• The distinct types of Twitter Ads that we use
  are
• 1. Promoted Tweets They are paid ads where you
  have to pay for an ad featuring on Twitter. We
  can choose where to promote the tweet - user
  profile, timeline, in search results, in the
  official Twitter client page or promoted trend
  search result.

https//www.boxfinity.com
6

• 2. Promoted trends With the use of (hashtags),
  we help you gain additional organic exposure and
  get promoted at the top of the list of trending
  topics.
• 3. Promoted Accounts In this, you can target the
  audience who are not following you and they are
  displayed on the users' timeline, search results,
  and whom to follow suggestions.

https//www.boxfinity.com
7

• We advertise your Ads in LinkedIn through various
  formats which includes
• 1. Sponsored Content These ads are promoted
  posts that live directly within the LinkedIn
  feed.
• 2. Sponsored InMail These are personalized
  messages that deliver directly to active LinkedIn
  members. We will tailor your message for each of
  your users and ensure that the CTA button is
  visible.

https//www.boxfinity.com
8

• 3. Text Ads They are the pay-per-click ads of
  LinkedIn that get displayed on the side rail or
  inline. We make sure your ads are displayed to
  relevant audiences and you only pay based on the
  clicks made by the user.
• 4. Dynamic Ads These ads are appeared on the
  right rail and displayed only in the desktop
  version. We personalize these ads accordingly and
  engage them by driving users to like your
  companys page, download an ebook or to apply for
  a job.

https//www.boxfinity.com
9

• Youtube is one of the best options for creating a
  profitable advertising campaign. This includes
• 1. Display ads You can find these ads appear to
  the right of the feature video and above the
  video suggestions list.
• 2. Overlay ads They appear either to the side of
  the video or as an overlay on the bottom of the
  video.

https//www.boxfinity.com
10

• 3. Bumper ads These are non-skippable video ads
  which last up to 6 seconds and only after the ad
  is over your video can be viewed.
• 4. Skippable video ads This allows viewers to
  skip ads after 5 seconds. And is inserted before,
  during, or after the main video.
• 5. Non-skippable video ads These ads must be
  watched before your video can be viewed. It can
  appear before, during, or after the main video.

https//www.boxfinity.com
11
Email info_at_boxfinity.com
https//www.boxfinity.com