Top-Rated Online Marketing Agency in Kochi, Kerala

1
DIGITAL MARKETING
www.dmhut.com
2
CONTENT

• What is digital marketing?
• Digital marketing process
• Benefits and goals of digital marketing
• Digital Marketing channels
• SEO
• SMM
• PPC
• Advantages and disadvantages of digital marketing
• Conclusion

www.dmhut.com
3
What is Digital Marketing

• Process of building and maintaining customer
  relationships through online activities
• Connect a business or organization with its
  target audience via digital channels

www.dmhut.com
4
Digital marketing process

• Strategize
• Build
• Optimize
• Publish
• Promote
• Track
• Refine

www.dmhut.com
5
Benefits of digital marketing

• Benefits
• Global Reach
• Cost Effective
• Measurable Results
• Personalization
• Openness
• Improved Conversion Rates

www.dmhut.com
6
Digital Marketing channels

• Online Marketing Channels
• Website Marketing
• Search Engine Marketing
• Pay-Per-Click Advertising
• Content Marketing
• Email Marketing
• Social Media Marketing
• Affiliate Marketing
• Mobile Marketing
• Video Marketing

• Offline Marketing Channels
• Tv Marketing
• SMS Marketing
• Radio Marketing
• Billboard Marketing

www.dmhut.com
7
SEO

• Search Engine Optimization
• Increasing the Visibility of Website
• Higher the Website Rank

www.dmhut.com
8
SMM

• Social Media Media Used for social interaction
• It is an Art of producing traffic to site through
  online social group.
• Real Time Feedback
• Improved visibility over search engines
• Cost effective customer service

www.dmhut.com
9
PPC

• Pay-Per-Click advertising
• Online marketing strategy that can deliver
  immediate results to your business
• Charged only for the user clicks on your ads
• Get instant result within the next second of the
  PPC advertising

www.dmhut.com
10
Advantages and disadvantages of digital marketing

• Advantages
• Focus limited resources on targeted promotion
• More cost effective
• Time saving
• Segment your customers
• Branding Awareness

• Disadvantages
• Response rate vary tremendously
• Ineffective campaigns can be costly
• Negative image of junk mail email spam
• Lack of predictability

www.dmhut.com
11
Conclusion

• Digital marketing is the best and new way of
  selling the products faster and better
• Digital marketing strategy helps to promote your
  business without sacrificing a great budget
• Have a strong marketing plan

www.dmhut.com
12
THANK YOU

• www.dmhut.com