Header Bidding Strategies

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Header Bidding Strategies 
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Real Time Header Bidding

• Header bidding can be contrasted with a
  securities exchange, where the measure of
  interest right now decides the cost of a stock.
• With continuous offering, distributers set the
  floor cost for a promotion, yet the interest
  still decides the last cost.
• The entire procedure, from an application client
  setting off an advertisement solicitation to the
  offering procedure to the situation of the
  promotion, occurs in only 200 milliseconds.
• which advanced stock is purchased and sold by
  presenting per-impression premise (CPM) online
  sell-offs. Presently, promoters can consequently
  deal, exchange and control media purchasing
  process.
• RTB sales are quick, proficient and savvy for the
  two sides of the automatic arrangements.
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Whos Involved in Bidding Process

• At the point when an advertisement is sold
  through a RTB .There are three module included
• Supply side platform
• Demand side platform
• Ad exchange
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Supply Side Platform (SSP)

• The Publisher has belong to Supply side
  platoform. Inside the application, publisher
  figure out which promotion arrangements and sizes
  to permit and after that make these advertisement
  spaces accessible to bidders hoping to have their
  promotions put.
• Automatic innovation guarantees the conveyance of
  non-meddlesome, significant advertisements that
  wouldn't meddle with the client experience.
• SSPs were created to help combat this and to help
  the publishers more efficiently aggregate and
  managing the relationships with multiple networks
  and ad buyers.
• SSPs allow the publishers to set price floors
  which dictate the minimum prices for which their
  inventory can sell to specific buyers or through
  specific channels.
• Some publishers run house ads than selling the
  impressions. SSPs can be used to dictate which
  advertisers can and cant purchase the inventory.
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Demand Side Platform(DSP)

• These are the publicists, which can incorporate
  offices, request side stages (DSPs), and
  advertisement systems.
• Basically, they're the ones who are hoping to
  focus on a particular group of spectators with
  promoting.
• Through automatic publicizing and trade, the
  advertiser can figure out which clients are the
  most significant and after that modify offering
  in like manner.
• Through a very instinctive stage interface
  structured remarkably for media purchasers, you
  can deal with various publicizing efforts.
• Get to neighborhood and overall supply
  accomplices, streamline your focusing on
  settings, and track crusade execution by
  investigating granular measurements and
  continuous reports.
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  www.djaxtech.com

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Ad Exchange

• Effectively coordinate your business with Market
  and in a split second extend your range and your
  yield.
• The market works with brands and site proprietors
  from everywhere throughout the world, giving you
  access to distributers and sponsors in all
  verticals.
• The ideal answer for stock or the absence of
  publicists from specialty verticals.
• Enter advertisement trade to work in close
  association with selective supply accomplices,
  discover your intended interest groups and convey
  exceedingly focused on promoting creatives that
  bring better ROI for your business.
• Distributers can at long last reveal the genuine
  estimation of their advertisement stock and sell
  promotion spaces at focused costs, guaranteeing
  and adapting leftover stock.
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  www.djaxtech.com

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White Label Solution

• White Label SSP for media purchasers and venders.
  Our white name arrangements are uniquely crafted,
  tried continuously offering condition and by and
  by custom fitted to each customer.
• The last advance is including your image
  character, logo, theme and topic, and you can
  begin utilizing it immediately as your own.
• When picking white name programming, you spare
  your time, cash and endeavours.
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  www.djaxtech.com