Jacob Moynihan Digital Marketing Expert

1
Jacob MoynihanDigital Marketing Expert

• Jacob Moynihan is a Digital Marketing Expert and
  CEO of TrafficLabs.io. Jacob will help to drive
  traffic to your website or blog and he generates
  leads and traffic to increase your customer
  network.

2
Automated Growth Hacking Model By
Jacob Moynihan

• If you dont continuously improve yourself you
  will eventually succumb to competitive forces.
  Luckily, it's not very difficult to do that, as
  long as you remain diligent and self reflective.
•  
• Im going to outline the mindset needed for
  continuous website improvement, then Im going to
  give you methodology on where to experiment.
•  
• Why should you care?
•  
• According to US Bank, 82 of business failures
  are due to issues with cash flow. It gets even
  better - lets take a look at some statistics
  about business survival rates
•  
• Two-thirds of all businesses survive at least two
  years. Half of all businesses survive at least
  five years. One-third of all businesses will
  survive at least ten years. Here's the kicker,
  this is across all industries. (Bureau of Labor
  Statistics)
•  
• How can you avoid this? You must have a process
  that continually improves itself. Toyota adapts
  this method (called Kaizen) to great success.

3
Jacob Moynihan Marketing Expert

• STEP 1 - IS YOUR PROCESS DOCUMENTED?

•  
• STEP 2 - THE EXPERIMENTAL MINDSET

• Before you can improve your business you need to
  document your process. How will your colleagues
  and team members follow along if they have no
  reference point? The first step on the path to
  improvement is to document your processes so you
  can better analyze it to create your initial
  hypothesis for growth.
•  
• Not only that - if your process is not
  documented, how will you have standardization and
  scalability? To grow you must have standardized
  procedures. From manufacturing, to training new
  hires, to accounting.
•  
• Dont feel overwhelmed. Begin with what is most
  important to your company. Depending on your
  company type certain procedures will take
  precedence over others.
•  
• For Toyota, concentrate on optimizing their
  manufacturing process because that is the most
  pertinent issue for their revenue/growth.

• Your idea might not work. You need to realize
  that there is no real failure here. Implement
  something that completely fails and bombs? That's
  a fantastic learning experience. Implement
  something that just knocks it out of the park?
  That's your success! It's a win-win situation,
  either you learn something new and iterate
  towards a viable solution, or you successfully
  implement a real change to your process that pays
  off dividends.
•  
• Dont fear failure. Fear not learning from your
  failures.

4
4 GROWTH METHODS METHOD 1 - KNOW
YOUR FUNDAMENTALS

• What are your fundamentals? Let's start with the
  nuts and bolts. What makes up your target
  audience, what do you sell, and what happens when
  they come to your website - to name a few.
•  
• Do you have a buyer persona for your product or
  service?
• Put yourself in the users shoes. What's your
  primary age group? What is their demographic?
  Take it a step further, what emotions are they
  feeling when they see my website? What emotions
  do I want to invoke when the read my copy and see
  the pictures on my website?
• You want to go through your website with an eye
  on what the user is experiencing. The reason you
  are doing this is because you want to see how a
  user can fall off your website. How can you
  keep them more engaged with your brand?
• Gather your team and brainstorm together. Think
  of the best tangibles to begin experimenting
  with. (the copy, layout, images, videos, all the
  pieces that make up your website)
• The intention of doing all this is because you
  want to invoke a certain behavior from your
  visitor - usually one that involves utilizing one
  of your call-to-cations.
• To help drive the point home - when Instagram
  changed their marketing copy from upload your
  photos to share your photos growth was very
  rapid - just by changing one word. Your
  fundamentals are just that - fundamental. Dont
  overlook them, and always think about how your
  audience is going to be impacted by it.
• 
  

5
METHOD 2 - THE END OF THE LINE

• Ever heard the term work backwards? Look at the
  end of your funnel - typically when a person
  either schedules a consultation or pays your for
  something - you can also begin where your highest
  impact KPI (key performance indicators) might
  live. The idea is to begin with the lowest
  hanging fruit in your company, and improve that
  while working your way up the funnel.
• Amazon created the 1 click shopping experience.
  They have created virtually no friction between
  seeing a product and deciding to buy it. Humans
  are impatient. Going through 3-4 different pages
  before they collect your money has many fall off
  points. From the website Innovation
• One-click buying helps to alleviate shopping-cart
  abandonment a major challenge for online
  retailers, according to a report in Digiday, an
  online publication covering digital media. Its
  an issue both on mobile and desktop and can
  represent major revenue losses for retailers.
  The average shopping cart abandonment rate is
  about 70, the report said, citing several
  studies.
• Amazon saw a problem with shopping-cart
  abandonment and created a solution - ignore the
  shopping cart, allowing the user to
  instantaneously buy.
• Keep in mind that every business is going to have
  unique challenges it needs to overcome, make sure
  you are catering your methodology towards your
  unique situation.

6
METHOD 3 - THE MOST IMPORTANT PAGES

• Use your time wisely. Go to the parts of your
  website - the pages, sections, workflows, etc. -
  that have the highest impact to your revenue
  goals. If youre not using software to monitor
  your traffic stop reading and find one right now!
  
•  
• The tricky part about this is that you need to
  have a thorough understanding of how these all
  weave together. How does achieving goal X turn
  into growth and revenue for the business? You
  must use intense scrutiny here. It's very easy to
  implement goals that merely serve vanity metrics.
  Dont do that, focus on what web pages provide
  the highest impact and ROI for your business, and
  set out to improve those.