Content is King, Design is Queen, Conversation is Sex!

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Content is King, Design is Queen, Conversation
is Sex!
Digital Marketers have for long spoken about
Content Design. Great content (in actual sense
content that passes the I have to tell
someone test) leads to increased interactions,
curiosity excitement. Design started to gain
importance when marketers began focussing on how
it user interface user experience played an
important role in Content Marketing. This led to
the famed title Content is King Design is
Queen. Id want to introduce the third element
thats crucial for brands in the Digital Space.
These are CONVERSATIONS. While Content Design
are planned forms of communication to showcase a
promotion, Conversations are those that happen in
real-time to enhance build buzz about your
Brand, Product or Service. Conversations use
Content Design to leverage chaos hence
contribute to overcome the limitations of social
media platforms which are mostly used as mere
publishing platforms. We recently ran an
experiment to show one of our clients the
potential of using conversations for their
brand in the Digital Space below were the
results. We ran the experiment for a month and
then compared the results to that of the previous
two months. The earlier two months included
Content Design-focussed updates. They also
managed mentions responded actively. The
experiment added a series of tactical
conversations techniques in order to leverage
chatter that created an increased buzz about the
brand.
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From the above table you can observe that the
month of August was a special month for our
client in terms of their Digital Reach. Not only
were we able to generate a 1000 increase in
reach but we also managed to generate leads,
gather insight on potential leads, increase
curiosity, generate conversions, received media
requests for coverage etc. Overall it was an
exciting experience! We concluded that enabling
exciting conversations have a power that is far
greater than creating content which is planned
several days in advance. Now to the obvious
question. What made us call Conversations as
Sex! Unlike Content Design, Conversations are
the ones that give Life to our Brand. They enable
brands to create Brand Personality when they
connect with their customers. They facilitate in
building a community that can amplify their buzz
on their own favorite social media platforms.
This allows for cross channel social media
marketing. Below are a few examples of exciting
conversations on the web. Wed like to update
these often, so if you spot any, please feel
free to share them in the comments so that we can
update this article. For More Information How to
generate Email leads using Twitter?