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This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) BUS 620 Week 1 DQ 1 What is Marketing – PowerPoint PPT presentation

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Title: BUS 620 Education Organization / snaptutorial.com


1
BUS 620Education Organization / snaptutorial.com
2
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   This
 Tutorial contains 2 Set of Papers for almost all 
Assignments (Check Details Below/Marked Blue)   BU
S 620 Week 1 DQ 1 What is Marketing BUS 620 Week 1
 DQ 2 Marketing Strategies BUS 620 Week 1 Assignme
nt AmazonFresh (2 Papers
3
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   This
 Tutorial contains 2 Set of Papers for almost all 
Assignments (Check Details Below/Marked Blue)   BU
S 620 Week 1 DQ 1 What is Marketing BUS 620 Week 1
 DQ 2 Marketing Strategies BUS 620 Week 1 Assignme
nt AmazonFresh (2 Papers
4
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   What
is Marketing? Marketing has often been defined
in terms of satisfying customers needs and
wants.
5
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Mark
eting Strategies. Complete the Think About It
activity in Section 1.2 of the text Select a
consumer product of personal interestone that
you have purchased within the past six months. It
can be anything, just as long you are familiar
with the product and generally understand how it
is marketed. Using
6
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Buye
r Behavior. The typical buying process consists
of the following sequence of events problem
recognition,
7
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Cust
omer Needs. Visit GE Healthcare
(www.gehealthcare.com/). In context to the major
points of chapter 5, define how GE is addressing
the needs of their hospital customers by the
design of this Web site? Where and
8
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   This
 Tutorial contains 2 Different Papers   What You D
ont Know About Apple. Read this weeks required a
rticle What You Dont Know About Apple.In a th
ree- to four-page paper (not including the 
9
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Bran
ding Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following
10
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Mark
eting Segmentation. What are the different levels
of market segmentation? Synthesize the
segmentation strategies that manufacturers of
personal computers should implement to attract
both the Gen Y and baby boomer generation to
increase their purchases of computers
11
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   We h
ave a new Assignment which could be found on this 
link     The Case of the New Apple, Inc. Read the 
article Burrows, P., Satariano, A. (206.99). Can
 Phil Schiller 
12
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   This
 Tutorial contains 2 Different Papers   Pricing. R
ead this weeks required article How Companies C
an Get Smart About Raising Prices.
13
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Moha
mmed, R. (2012). J.C. Penneys risky new pricing
strategy. Harvard Business Review. Is your own
buying behavior influenced by coupons and
sales? Why do you think J.C. Penneys pricing
strategy
14
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Prod
uct Development Process. Do an internet search of
the new product development process of any
product of your choice, and analyze the process
for developing
15
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   This
 Tutorial contains 2 Different Papers   Marketing 
Challenges in a New Economy. Read the article Ai
rbnb and the Unstoppable Rise of the Share Economy
.  A recent trend in the consumer marketplace is 
the ability for a consumer to share their personal
 belongings, such as their  homes/apartments, auto
s, tools, bicycles, and so forth. The shared econo
my has now become a multibillion dollar business.
16
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Mark
eting Channels. Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar
17
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Goin
g Global. Identify the strategies for entering
into the global market. Assess the strengths and
limitations of each. Give an example of a company
that has made
18
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   We h
ave a new Assignment which could be found on this 
link  
19
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Cole
man-Lochner, L. (2012). PG plays kindergarten
catch-up with Unilever in Vietnam. Bloomberg
20
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   Crea
ting a Plan. Provide a brief overview of the
product for which you are going to write your
Marketing Plan. Why did you choose it? Which
elements of the plan are you having difficulty
with? What additional information would be needed
to make the most informed
21
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   This
 Tutorial contains 3 Different Papers   Develop a 
marketing plan for the successful development, com
mercialization and introduction of any product of 
your choice in the market place.  You are required
 to 
22
BUS 620Education Organization / snaptutorial.com
For more classes visit www.snaptutorial.com   This
 Tutorial contains 3 Different Papers   Develop a 
marketing plan for the successful development, com
mercialization and introduction of any product of 
your choice in the market place.  You are required
 to 
23
BUS 620Education Organization / snaptutorial.com
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