WHAT IS THE ROLE OF SALESFORCE IN BANKING

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What is the Role of Salesforce in Banking

• The salesforce1 platform of Salesforce is
  available in the financial sector. Through this
  app, the company has tried to help the companies
  to manage their business through the cloud,
  connected apps, mobile and social platforms.
• The referral and lead engine of this app are
  specially designed to identify the prospective
  client automatically across interaction of
  customer service reps, bank officers, lenders
  and sales and marketing teams.
• It can scan the overall channels of the web,
  mobile and social environments and track and
  capture the leads. Through this feature, the
  banks can get a single view at one place of all
  prospective customers and can make and maintain
  the 11 relationship with them.
• Today a number of financial services and banks
  are opting cloud-based CRM platform so that they
  can provide improved service to their customers.
  Even they can provide numerous financial
  services through this cloud-based CRM. Following
  banks are performing excellently after
  integrating Salesforce CRM
• ABN Amro (Private Client Wealth Management)
  Cloud CRM was adopted by ABN Amro to
• manage the wealth of its private clients, having
  a high net worth. Through Salesforce, it can get
  business intelligence capabilities and advanced
  dashboard. ABN Amro implemented Salesforce CRM,
  not to get the complete 360-degree view of its
  customers, instead of to offer and provide the
  right service to its right customer at the right
  time. Even now they can track the important life
  events like marriage anniversary or birthday or
  retirement day of their customers and provide
  them the suggestion, about when they should open
  the retirement account or follow any financial
  strategy or move into equity, bonds or funds.
• Bank of Tokyo Mitsubishi The bank is working
  with Salesforce CRM so that,
• it can work closely with the corporate clients
  with the help of the automated tools to manage
  the business forecasting and pipeline
  requirements and to offer commercial products to
  the customers. Even initially, it was a major
  concern for the bank, that how the CRM will be

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• beneficial for the success of the bank and how
  quickly it will be adopted by its salespeople,
  but not only Salesforce provided the success in
  the banking business, but also take it to the
  highest level of success.
• HSBC Wealth Management and Retail Banking Bank
  adopted CRM to provide an interactive dashboard
  to its salespeople so that they can know how
  they are performing and what their peers are
  doing. Cloud CRM also helped the bank to improve
  its support operations, which lead to an
  increase in its productivity and user adoption
  and it also decreased the running cost of the
  bank. So to get the increased user adoption, the
  bank integrated Salesforce CRM and got all the
  benefits.
• New York-based Asset and Investment Management
  Services This one of
• the largest banks of the world, implemented CRM
  platform to provide a unified platform to its
  employees, especially in its wealth management,
  investment service destination and investment
  management departments. Through CRM, the
  salespeople can get a detailed description of the
  customers and so they can provide more focused
  services to them and thus can increase
  productivity. And manage the customer accounts in
  a well- organized manner. The banks can also
  maximize the wallet share by having a unified
  view of the products and services, used by its
  customers.
• California Community Bank Bank implemented the
  sales cloud for its loan origination services
  group to cut down the paperwork and identify the
  relevant prospects and leads, which may be
  excessive in the consumer loan case. After
  implementation of CRM in the banking, now the
  user has better tools to handle and manage the
  workflow properly and the sales people can have
  better insight of the service status.
• Even a number of wealth management firms in
  Australia and New Zealand are providing a
  planner relationship model by implementing
  Salesforce Cloud CRM. To all of the above-listed
  organizations, Salesforce has not provided or
  replaced the existing back-end system, instead,
  it offered a better, managed and customized
  platform.
• The single repository for all the information of
  customers, integrated with core and legacy
  systems are tailored specifically for the sales
  and marketing segments of the banks. Salesforce
  can provide a complete 360-degree view of

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• the sales, service and marketing segments of the
  banking industry. It can help the banking
  industry in regulating its following task
• Lowering the cost of ownership
• Automating marketing campaigns
• Marketing Channel Expansion
• Enhance Productivity
• Automate Workflow
• Mitigating the risk
• Through Salesforce, banks can integrate the
  reporting and data tool to get better insights
  of its customers and thus they can deliver the
  highly consistent service to its customers, even
  across the globe.
• Banks are using Salesforce CRM, to manage the
  retail or commercial banking, to manage the
  customer relationship, and to provide high
  quality and fast service. Banks can retain more
  clients through improved customer loyalty, even
  they can manage the customers portfolio and
  manage the core banking task easily.
• Today, more and more organizations are
  increasingly looking to the Salesforce CRM, to
  boost revenue, returns of technology investment,
  productivity and customer satisfaction.
• Leading cloud computing software of the
  Salesforce can provide the enterprises or
  business the powerful combination of software
  solution and boosting the sale or productivity.
• Banks can be benefited with a number of
  Salesforce banking solution apps with which they
  can provide the personalized banking experience
  to their customers and boost the satisfaction of
  customers, with the help of its need-based
  business model.