Tips For Marketing Multi-office Law Firms

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Tips For Marketing Multi-office Law Firms
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Actionable Tips For Marketing Multi-office Law
Firms
Legal practitioners can get confused about the
approach they need to take for marketing for law
firms. Questions like whether they should create
separate websites for each location or how to
optimize for local search can be baffling. A
majority of people looking for legal assistance
log on to the internet to search for helpful
options. Not having a clear strategy can harm the
chances of appearing in front of relevant
audiences. The widespread usage of mobile devices
for surfing the web has led to an increase in
local searches. More and more people are
searching for solutions located in their
vicinity. In this article, we are presenting some
tips for promoting firms with multiple locations.
help in better online marketing of such law
firms.
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Online Marketing For Law Firms
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Do Not Create Multiple Websites

• Many people feel that the best way to do
  effective SEO for each office is by creating
  separate websites for each location. They usually
  add the name of the area in their domain.
  However, this strategy will not provide any
  fruitful results. This happens because more often
  than not one of the interfaces will gain
  precedence over the others.

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Create Separate Pages For Each Location

• The best way for such firms is to create one
  website which has separate pages for each of
  their offices. This means that each branch will
  have its own unique website URL. This will come
  handy in executing the link building strategy.
  Make sure that each page has the relevant NAP
  information. NAP refers to the name, address, and
  phone number. Apart from the name, each page will
  have a different address and contact numbers.
  Make sure that the areas name is mentioned in
  the title and description as well as the content.

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Use Branded Domain Names

• Another tip for people marketing multi-office law
  firms is that they must use branded domain names.
  As mentioned earlier, some users felt that using
  separate location-based URLs can be a helpful
  tactic. This strategy will not be helpful in
  building a brand. Attorneys must look to name
  their agency as well as the domain after
  themselves. As the pages of each branch have been
  optimized with their respective location-based
  details, they will appear in the relevant search
  results for each location. The firms name will
  consistently appear in all results which will
  increase its recall value. This will also be
  helpful in building up the reputation of the
  organization as a dependable entity.

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