Digital Marketing Training - An Overview

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Digital Marketing Training - An Overview
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Digital Marketing is also known as Online or
Internet Marketing, is a digital way of promotion
of business products and services. Digital
Marketing can be done with the help of Search
Engines (i.e. Google, Yahoo, Bing, Baidu, Yandex,
DuckDuckGo etc.), Social Media platforms (i.e.
Facebook, LinkedIn, Twitter, interest etc.),
Emails or/and Content.
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Digital Marketing Is Further Divided Into The
Following Major Techniques

• SEO (Search Engine Optimization)
• 2. SMO (Social Media
  Optimization)
• 3. SEM (Search
  Engine Marketing)
• 
  4. SMM (Social Media Marketing)

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SEO (Search Engine Optimization)

• SEO or Search Engine Optimization is the process
  of optimization of a website using on-page and
  off-page techniques to improve its search engine
  visibility and organic traffic. SEO involves the
  optimization of a website to help it rank better
  in SERPs (Search Engine Result Pages) for a
  particular set of keywords.

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SMO (Social Media Optimization)

• SMO or Social Media Optimization is the process
  of promoting business, product and services on
  popular social media platforms (like Facebook,
  Twitter, LinkedIn, Pinterest, Instagram etc.),
  Video sharing websites (like YouTube, Vimeo,
  DailyMotion, MetaCafe etc.) and Blogging
  platforms (like Blogger, WordPress, Weebly,
  Medium, Tumblr etc.).

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SEM (Search Engine Marketing)

• Search Engine Marketing or SEM is the process of
  paid promotion of products and services on search
  engines and their network. The common platforms
  used for SEM are Google, Bing and Yahoo Ads.
  Usually, PPC (pay per click), CPC (cost per
  click), CPA (cost per acquisition) and CPM (cost
  per 1000 impressions) techniques are used in
  Search Engine Marketing to run paid ads on search
  engines and their display network.

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SMM (Social Media Marketing)

• Unlike SMO, SMM is a paid marketing technique
  used for promotion of products and services on
  social media platforms like Facebook, Instagram,
  Twitter, LinkedIn, etc. Similar to SEM, in SMM
  also we run paid ads, but these ads only run on
  those specific social networking platform which
  is providing that paid promotion technique. In
  SMM, we use Facebook, Instagram, Twitter and
  LinkedIn ads for promoting posts, product pages,
  business pages and profiles.

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Website

• https//faspintech.com/digital-marketing-seo-train
  ing-chandigarh