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• Digital Marketing

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Introduction

• Digital Marketing
• Digital marketing encompasses all marketing
  efforts that use an electronic device or the
  internet. Businesses leverage digital channels
  such as search engines, social media ,
  e-mail,and other websites to connect with current
  and prospective customers.

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Search Engine Optimization

• SEO stands for Search Engine Optimization. It is
  the process of improving a website for search
  engines so it ranks higher in search results. The
  higher a page is in ranking the more visible it
  becomes to potential visitors.
• Create good content
• Give your site a logical structure
• Create good content

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Social Media Marketing

• Social media marketing is a powerful way for
  businesses of all sizes to reach prospects and
  customers.
• Social media marketing, or SMM, is a form of
  internet marketing that involves creating and
  sharing content on SMM in order to achieve your
  marketing and branding goals. Social media
  marketing includes activities like posting text
  and image updates, videos, and and other content
  that drives audience engagement, as well
  as advertising.

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Local Business Marketing

• Local business marketing is a vital part of an
  effective and comprehensive Internet marketing
  strategy. For the business with multiple
  locations or the organization who is looking for
  more local clients, a conventional SEO approach
  wont be enough In fact, marketing to a targeted
  local audience requires different set of
  strategies. If done correctly, local Business
  marketing enables organizations to enhance their
  brand value, secure higher conversion rates and
  engage their audience positively.

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Affiliate Marketing

• Affiliates are the extended sales force of your
  business. Affiliate marketing employs one or more
  third parties to drive sales to the business. It
  is performance based marketing where an
  advertiser pays one or more affiliates when they
  bring viewers or customers with their own
  efforts.
• It is unlike PPC in which advertiser needs to pay
  the publisher for every visitor it brings to your
  website.

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Content Marketing

• . Content marketing is a marketing technique
  which involves creating and distributing valuable
  content to attract customers to your business.
• Content marketing aims to provide valuable and
  informative content to people with the objective
  of converting them into customers. Content
  marketing targets a specific niche and helps by
  providing people answers to questions they might
  be searching online

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E-mail Marketing Services

•  Email marketing is generally used when we send
  commercial message to the group of people using
  email. In other words we can say, every email
  sent to a potential or current customer could be
  referred as email marketing. Sending
  advertisement, request business, or solicits
  sales or donations and many more are comes under
  Email marketing, its intended to build brand
  awareness, loyalty and trust among the people.

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Pay Per Clicks

• PPC stands for pay-per-click, a model of internet
  marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  its a way of buying visits to your site, rather
  than attempting to earn those visits
  organically.
• Search engine advertising is one of the most
  popular forms of PPC. It allows advertisers to
  bid for ad placement in a search engine's
  sponsored links when someone searches on a
  keyword that is related to their business
  offering.

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Thank you!!!

• www.optimozit.com
• 91-9987650731

• Optimoz IT Softech Pvt Ltd202, 9930 Spaces,
  Mangal Nagar, A.B. Road., Indore, India

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