Digital Marketing Agency in Pune,India

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Digital Marketing Agency in Pune,India IT
Development in Pune,India
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SEO done right

• Search engines do not understand a web page the
  way humans do. Search Engine Optimization SEO
  helps smooth interactions between search engines
  and a web page, enabling the search engine to
  better see and understand a web page.
• The following points will help us understand how
  SEO is done
• Search Engines prefer HTML text format rather
  than images, flash files and other
  non-text content. These formats are generally
  ignored by search engines as they put more value
  in HTML Text format while crawling and indexing
  web pages. It is thus advisable to build web
  pages with maximum content written in HTML, also
  images, flash files should be accompanied with
  HTML text descriptions to guarantee proper
  indexing of the web page.

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• Link Structure is very important  for search
  engines. Ensuring all the pages on a website are
  interlinked will ensure that the search engines
  crawl through all the pages and all the relevant
  content is indexed and listed. For Ex
• Here, Homepage A is linked to B which is linked
  to C but, page D is not linked to any of the
  pages. In this case, crawler would not crawl page
  D which in turn would not be indexed despite its
  great content and good keywords.
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• Search engines store data on the basis
  of keywords in other words, there are millions of
  data indexed, when we enter words to perform a
  query, search engines go through their database
  and retrieve the information based on the words
  in the query. The way keywords are used on the
  page is measured by search engines to find the
  relevance of that information to a query. More
  specific the keyword leads to less competition
  and higher chances of achieving a higher ranking.
  To optimize a pages ranking use the keywords you
  want to rank for prominently in title, text and
  metadata.Over a period of time, this practice of
  keyword based indexing was taken advantage of to
  manipulate engines. This misguided effort is
  termed as keyword stuffing wherein in keywords
  are stuffed into texts, meta tags, links and URLs
  which does more harm than good to the website.
• Description of a pages content is shown at the
  top of Internet Browsing Software which is
  called Title Tag. It is critical to user
  experience as well as SEO. Keywords used in the
  title tags will be bold when a search query would
  be performed using those keywords. Title tags can
  be optimized in following ways

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• Place keywords in the starting of title tags for
  better ranking and better visibility to the
  users.
• The first 65-75 characters of the title tag are
  shown in the search result  by the search engines
  so, be wise while writing a title tag. If
  multiple keywords are targeted and it is
  important to include them in the title tag then
  go longer.
• It should be descriptive and readable to grab
  more user attention and visitors to the site.
• Metatagsa. Meta robots They control crawler
  activity on per page level.
• - Index/noindex tells search engine whether to
  index a page or not. Noindex excludes the
• page from indexing. By default crawler
  indexes all pages.
• - Follow/nofollow tells whether to crawl link on
  the page. Nofollow stops crawler from
• crawling and ranking the link. By
  default crawler follow every link on the page.
• - Noarchive tells the engine not to save cached
  copy of the page. By default crawler saves
• cached copy of the page.
• b. Meta Description It gives a brief
  description about page and not used by crawlers
  for
• ranking. These descriptions are
  basically for advertising and drawing attention
  of readers.

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• The addresses for documents on the web page are
  of great importance from search perspective and
  are called URLs. They are displayed in search
  result and also used in ranking documents.
  Construct a URL which gives an idea of the
  content on the page and is short, easy to copy
  paste and visible in the search result. Include
  specific keyword in the URL which is targeted by
  web page. However, dont stuff in multiple
  keywords for SEO, it will result in less usable
  URL.
• Many a times it happens that there are two or
  more duplicate versions of a web page with
  different URLs. Search engines rarely show
  multiple, duplicate versions of same content.
  Instead they choose a version which is most
  likely to be original. This may lead to lower
  ranking of pages than it should. To combine
  multiple pages into one Canonicalization is done.
  This practise tells the search engine that all
  duplicate versions has one and only one URL. This
  way duplicate pages stop competing against each
  other and create stronger relevancy signal
  overall.

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• From the above points we can see that keywords
  play a very important role in SEO so, choosing
  the right keyword for website is of utmost
  importance. Below are some of the sources about
  keyword referral and keyword demand
• a)   Google Trends
• b)   Google Adwords Keyword Planner Tool
• c)   Wordtrackers Free Basic Keyword
  Demand
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• Search engines have no formula to understand how
  important the content is for people. They track
  what people do what they discover, react,
  comment and link to on your website, and measure
  the importance and relevance on that basis. So,
  along with SEO, market your content to make sure
  it gets seen to the audience.

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• Author Bio
• WebCogitate Technologies is a Digital
  Marketing Agency created for companies / startups
  who want digital / IT solutions for their
  business .
• Visit us http//www.webcogitate.com/
• Contact us 917666207768