How crucial is Contact Discovery?

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How crucial is Contact Discovery?
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(No Transcript)
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All organizations revolve around
customers. Customer acquisition is one of the
most important tasks for the sales and marketing
team of any organization. Sales cycles are
usually long and painfully tedious. Is there a
way to shorten the sales cycle?  The good news
is, there is which is contact discovery.
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How to do contact discovery

• The sales process begins with identifying the
  right prospects for the product or service that
  an organization is offering. Questions such as
  who is the key decision maker, who is the right
  person to connect with, arise at this point. This
  is called contact discovery. The precision of
  contact discovery is one of the key factors
  contributing towards reducing the length of sales
  cycle.
• Just gathering data of prospective clients does
  not serve any purpose. The key lies in gathering
  intelligent information. It is this intelligent
  information that helps the sales team to connect
  with the right people during their very first
  interaction.

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• Most of the average contact discovery lists are
  not complete or relevant. Calling on such a list
  simply wastes the time of the sales team. Usually
  critical data is missed. Also, many times, it
  becomes quite challenging to identify the key
  decision maker from a job title. Job titles do
  not always reveal the exact role that is being
  played by an individual in a particular
  organization. In these kinds of situations it
  becomes even more difficult to identify the right
  person to connect with. Finding the key decision
  maker involves extensive internet research
  followed by numerous calls.

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• Thus, it is clear why hiring a market research
  company for contact discovery is necessary. KIA
  Biz provides high quality contact discovery
  services at a price absolutely unmatched in the
  industry. Get in touch with us via e-mail
  on info_at_kiabiz.com.

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Thank You