Finding BigCommerce Partners to Suit Your Needs

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Finding BigCommerce Partners to Suit Your Needs
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Bigcommerce Partners are in plentiful supply, and
like all digital agencies, some are better than
others. However, rather than judging them by
perceived quality alone, it is best to make your
selection based on their unique talents and
qualities that make them right for your business
needs.
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The first thing to take into account is what they
do other than acting as BigCommerce partners.
With so many eCommerce options, BigCommerce may
not suit you the best. If you are new to
eCommerce as a storefront, it may be best to
listen to your selected agencys recommendations
for your specific market. If you are uncertain,
trusting it to the professionals is always the
best option. Even if you go in anticipating
BigCommerce, look for agencies that are also
familiar with platforms like Volusion and Magento
to make sure all your bases are covered.
A more controversial suggestion is to give their
SEO a kick in the tires by trying to find them on
your search engine of choice by looking for the
keywords relevant to your business needs. This
is especially true if youve found a given agency
based on word-of-mouth or advertisement, or any
other form of marketing that you do not
anticipate using yourself. An eCommerce agency
that cant market itself may not be able to
effectively market you. Its worth taking into
account the quality of their stock photography,
copy, and other content as well, as this will
indicate the bare minimum of what you can expect
to receive. Its very difficult for an agency to
make you look better than they make themselves
look.
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You should make a decision as to whether you are
looking for local partners or an online agency.
This depends heavily on your business presence.
Merchants that operate both a local physical
location and an online portal might do well to
seek out a local agency, as they will be more
familiar with the lay of the land in their
area, especially with respect to what sort of web
design will resonate with the community.
Merchants that only exist online would do well to
look at partners that operate with an exclusive
web focus its best to think of the web as its
own locality and seek out specialists.
While your eCommerce agency may know what you
need, it is important to pursue one with an idea
of what you want. Having clear goals an agency
can help you accomplish will take you much
farther than simply turning your eCommerce
ambitions over to an agency sight-unseen. As
well, do your research beforehand and go in with
a budget. Dont allow yourself to get blindsided
by a quote. While BigCommerce partners ideally
streamline the process of establishing an online
storefront, including cost reduction, its
entirely possible for costs to get out of hand if
you arent prepared.
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Lastly, always look for an agencys portfolio. If
they cant refer to specific examples of past
success, proceed with caution. While there are
legitimate reasons to keep their client history
private, particularly with the proliferation of
online NDAs, they should be able to give you an
idea of what they have accomplished, backed up
with evidence. In particular, it is important to
see that they have had success with projects
similar in subject and scope to yours. Hiring an
agency without some foreknowledge about what
youre going to get leaves you no better off than
doing it yourself. Make sure lines of
communication are open from start to finish, and
do your due diligence to maximize your success.
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