SEO Trends In 2019 (1)

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SEO Trends In 2019

• Presented by Triwacko

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1. Google RankBrain

• What is Google RankBrain exactly? How can you
  optimize your website for it?
• Basically, RankBrain is a machine-learning
  system that helps Google sort their search
  problems. It simply measures how user interacts
  with the search results.and ranks them
  accordingly.
• RankBrain focuses on 2 things
• Dwell Time how long someone spends on your page
• CTR - age of people that click on your results.

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RankBrain Dwell Time

• RankBrain pays A LOT of attention to Dwell Time.
• The head of Google Brain in Canada confirmed that
  Google uses Dwell Time as ranking factor.
• It was found that the average Dwell Time for a
  top 10m Google result is 3 Minutes and 10
  seconds.
• This makes sense if you about it
• If you spend a long time on the page, that
  means you probably like the content on that page!
• and if enough people think the same way, the
  RankBrain will definitely be going to uprank that
  page on Google!

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RankBrain Organic CTR

• Click Through Rate (CTR)- average percentage of
  people that clicked on your website.
• CTR total no. of organic clicks 100
• total no. of impressions
• Organic CTR is largely based on ranking
  position but is also influenced by results Title
  tag, description, URL and presence of rich
  snippet.

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Why is Organic CTR important??

• Two reasons
• First , higher click-through-rate more traffic
• Second, CTR is a key Search Engine Ranking
  Signal.
• So, its clear that higher click-through-rate can
  lead to higher rankings and more traffic.

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more clicks more CTR!
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How Can You Improve Your CTR?

• Few ridiculously amazing hacks listed below to
  increase organic CTR. Look this!
• Use Brackets in your Title Tag
• Include numbers in your Title
• Short enticing URL
• Optimize your description
• Put the current year in your title and
  description
• Avoid Clickbaits.
• Use emotional titles ( yes it works!)
• Get Rich Snippets and Sitelinks

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2. Rank Content In The Featured Snippet

• According to SEMrush, 11.3 of all search
  results now have a Featured Snippet.
• Yes featured snippets are stealing A LOT of
  clicks from 1 spot!
• now the question is How do you get your content
  on Featured snippet?

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here are some drastically stunning points to
watch out!

• First, find those keywords that you already rank
  for !
• Second, keywords that have featured snippets
• Next, create your snippet bait
• Snippet Bait????
• snippet bait is a 40-60 word block of content
  specifically designed to rank in featured snippet
  spot.
• Finally, format your content for other types of
  featured snippets like list snippet, table
  snippet, paragraph snippet, etc.

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3. Crown winning Comprehensive In-depth Content!!

• In old days, Google would analyze your website
  HTML to see how many times you used a specific
  keyword. But todays Google is much smarter than
  it used to be!
• So, instead of only measuring content, they now
  focus on context!
• Googles 1 job is to show their users the BEST
  results. And in most cases, best results
  doesnt only mean Keyword-Stuffed content.
  Instead, the pages covers the entire topic
  In-depth

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more information more words in-depth content
Rank high!!
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4. Add LSI Keywords To Your Content

• Latent Symentic Indexing LSI keywords are the
  words and phrases that are strongly associated
  with your pages topic.
• So, how do you actually do LSI keyword research??

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5. Optimize for Googles Mobile First-Indexing

• 60 of Google searches are from a Mobile device.
• So, whether you got the heads-up from the
  Google yet or not, its time to get ready!
• How do you do this??

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3 Steps- Optimize Your Website For Googles
Mobile First Index!

• Make your content consistent across Desktop and
  Mobile
• Move to Responsive Website Designs.
• Make Sure your website have super fast speed to
  load on mobile device.

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Want to know more about SEO and Digital
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