CPQ: Trends to Look Forward to in 2019

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CPQ Trends to Look Forward to in 2019
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CPQ (Configure Price Quote)
has seen tremendous advancement in areas of
Personalized UIs, Simplified User Experience,
and Machine Learning for providing increased 3D
visualization and excellent sales support. CPQ
solutions were considered hard to use but with
time and advancement in technology, these
solutions have become user- friendly, easy to
implement and also instrumental in helping
achieve higher ROI and high level of
productivity.
As far as we talk about the coming year 2019,
the CPQ trends that are most likely to be used
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A U T O M A T E D P R I C I N G
It is a simplified function that helps in
automating validations and pricing rules based
on the structure of any organization and its
database. It is capable of handling complex
pricing structures, product configurations,
apply product specific accounts automatically,
and other offers tailored according to each
customer.
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M O B I L E G R O W T H

• With the increased usage of mobile phones, CPQs
  knack to be used in various mobile raised areas
  allows sales reps to work on proposals, build
  quotes, and configure products anytime and
  anywhere they are.
• Businesses and sales reps need to be mobile
  ready, as they will have to rely more on mobile
  devices for receiving quotes rather than that of
  Desktop devices.

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HEIGHTENED CUSTOMER EXPECTATIONS
Earlier CPQ limitations were only confined to the
manufacturing industry, but in the growing
customer years and their greater expectations
and their changing portfolios, it has grown to
be used in various trades. Looking forward to the
ever increasing demands, CPQ solution can
provide at least that of instant quotes apart
from providing other benefits as well. CPQ
solution is known for providing a seamless
experience to customers that meet their
expectations.
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DIGITAL CUSTOMER DISRUPTION
Providing a CPQ solution is valuable in
e-commerce applications, especially if we talk
about the B2B market. According to a report by
Gartner, in the year 2019, 40 of B2B e-commerce
websites will be using CPQ tool in order to
calculate and deliver product pricing. It has
also predicted to have a market with annual
growth of 20 through to the year 2020. It will
assist businesses a way to give unified
experience to distributors and partners.
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GUIDED SELLING
As far as the guided selling is concerned, it
allows various organizations in creating specific
questions that quickly enable sales reps to
enter data about customers, like industry and
their company size. Based on customers
responses, sales reps take action and offer
relevant customer offerings. It is one of the
most advanced and popular features, as it helps
sales reps in streamlining the process by
abridging the product selection process.
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As far as its growth in 2019 (and beyond) is
concerned, the market is likely to grow as the
obsolete sales systems will be replaced. So,
choosing the right CPQ platform for your business
is very crucial to achieve sales target in 2019.
In addition to it, choosing the right system
will also matter in order to give an
out-of-the-box experience to the customers. Other
factors such as integration, cost, and security
are also considered when choosing a CPQ system
for your business requirements.
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