Initial Exchange Offerings

1
Initial Exchange Offerings - IEO

• www.bitdeal.net

2
What is IEO?

• An Initial Exchange Offerings is a fundraising
  technique like ICO, but the difference between an
  ICO and IEO is that IEO relies on the exchange
  for the whole fundraising process. In IEO, the
  tokens after the legalization process get listed
  directly into a top-rated exchange.
• Listing tokens in exchanges don't require
  separate marketing of tokens as the exchanges
  already have a notable amount of traders. The
  exchanges take up the response for whole IEO
  process and even fundraising takes place in the
  exchange sites.

3
Why Business Individuals prefer IEO than ICO?

• As the ICO ban in China made crypto startups to
  find alternative solutions for fundraising for
  their business and projects. This paved a way for
  this new trend of crowdfunding called as IEO. As
  this IEO allows for fearless fundraising over
  laws and authorities made them visible all around
  the globe.
• Every business individuals drift towards IEO for
  fundraising as it proved to be an effective
  method over ICO.

4
Benefits of IEO over ICO

• Centralized - Boost Trust
• One of the key benefits of IEO is that here the
  crowdsale is conducted on an exchange which
  becomes like a middle man and counterparty that
  monitors every project processes. Exchanges
  basically screen the IEO projects process to
  maintain their good reputations. This reuse of
  centralization can be seen as a counter to the
  basic idea that created Bitcoin and open
  blockchains in the first place, which was to be a
  completely P2P network.

5
Benefits of IEO over ICO

• Marketing Strategy - Makes IEOs more Easier
• The main advantage of IEO over ICO is that
  exchanges will have an existing community of
  audience which IEO can make use of. The
  exchanges existing resources for marketing make
  it easier for a new project to get discovered by
  a larger investor and thus launch its token
  offering with great success.
• Thus listing tokens on exchanges will grab more
  number of investors than in a normal ICO process
  and need not to market the tokens to make it
  visible to the audience.

6
Benefits of IEO over ICO

• Legal Protection - Increases Security
• Token creators need not have to worry about
  fundraising security as the exchange will manage
  the whole IEO process through smart contracts.
• Exchanges will have a well-organized legal
  structure which makes them regulatory and
  provides protections for new start-up who
  normally processes IEO in it. Some Well-developed
  exchanges offer legal advice and access to a full
  legal team to help new startups travel through
  the hazards in the blockchain industry.

7
How to Participate in an IEO?

• 1. Check whether your project is indeed
  conducting an IEO.
• 2. Check out the lists of exchanges that are
  hosting the IEO.
• 3. Sign up for an account on the exchange by
  finding out their Know Your Customer (KYC) and
  whitelisting procedures
• 4. Find out the cryptocurrencies that will be
  accepted during the IEO and fund your account
  appropriately.
• 5. Wait until the IEO starts purchasing your
  tokens.

8
Some of the IEO platforms that are supported by
popular exchanges are as follows

• 1. Binance Launchpad is an IEO platform by
  Binance which uses Binance Coin (BNB) as a token.
• 2. KuCoin Spotlight is an IEO Platform of KuCoin.
• 3. Bittrex International is an IEO platform of
  Bittrex.

9
Will IEO make a Boom Fundraising?

• ICO created a fundraising boom over the past two
  years ( 2017-2018 ).
• On the other hand, IEOs furnishes an increased
  level of trust in crowdfunding, because the
  exchanges hosting the crowd sales actively
  participate, which in turns improve the
  efficiency of the crowdfunding.
• Explore more about IEO In What is Initial
  Exchange Offerings ( IEO ) ?