Why Do We Need Marketing Research?

1
Why Do We Need Marketing Research?
2

• Changes in the market are caused by following
  major factors
• Entry of New Brands / Players Entry of a new
  brand and player changes the market for other
  brands and organizations. This forces others to
  adjust their market effort to retain their market
  share.
• Re-launch / Re-activation of Existing Brands In
  this case the established brands are re-launched
  or dormant brands are reactivated. This is done
  by organizations to improve performance of brands
  in their portfolio which again causes others to
  adjust their marketing efforts.
•  
• Pricing Changes Pricing changes by any player in
  the market calls for adjustment by others in
  their pricing as well. This again depends on the
  product/service and consumer perception about
  price.

3

•  Distributions Changes Changes in distribution
  channels by one player can also cause others to
  adjust their distribution strategy. Lets take an
  example of a telecom company who has started
  using local general stores to sell their mobile
  recharge coupons. This will cause other players
  in the industry to follow the same route to be
  not left out.
• Contact Us
• Prof. Prakash Bhosale Market Research
  Consultant Email ID ebrandingindia2017_at_gmail.co
  mMobile 91-8097027355, 91-9137256150Website
  www.marketresearchconsultantmumbai.com
•