MKT 498 Enhance teaching / snaptutorial.com

1
MKT 498 Enhance teaching / snaptutorial.com
2
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Entire Course (New Syllabus)   For more
classes visit www.snaptutorial.com   MKT 498 Week
1 Purpose and Value of Integrated Marketing
Communications MKT 498 Week 2 Product and Market
Identification MKT 498 Week 2 Trends in Marketing
Communications MKT 498 Week 3 Competitive and
Segmentation Analysis Presentation
3
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Final Exam Guide   For more classes
visit www.snaptutorial.com   Complete the Final
Examination (50 questions in True/False, Multiple
Choice, and Multiple Select format).
Multiple Choice and Multiple Select Questions 1
The foundation of an IMC plan includes
which of the following elements? (Check all that
apply)
4
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 1 DQ 1   For more classes
visit www.snaptutorial.com   What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?
5
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 1 DQ 2   For more classes
visit www.snaptutorial.com   What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan?
6
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 1 DQ 3   For more classes
visit www.snaptutorial.com     What are the
different types of tools available for businesses
to conduct marketing analyses? How are the
outcomes different? How are the different tools
for marketing analyses important in developing an
integrated marketing communication? Provide an
example.
7
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New)   For
more classes visit www.snaptutorial.com     MKT
498 Week 1 Individual Assignment Purpose and
Value
8
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper   For more
classes visit www.snaptutorial.com     Write a
700- to 1,050-word paper in which you describe
the purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products or services they sell. Address the
following in your paper
9
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 1 Purpose and Value of Integrated
Marketing Communications   For more classes
visit www.snaptutorial.com   MKT 498 Week 1
Purpose and Value of Integrated Marketing
Communications Select a product or service from a
company with which you are familiar. Write a
1,050- to 1,200-word paper in which you ?
Analyze the purpose and value of an integrated
marketing communications (IMC) plan.
10
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 DQ 1   For more classes
visit www.snaptutorial.com     Why is it
important to have a unique competitive advantage
(often called a unique selling proposition, or
USP)? Is a competitive advantage perceived or
real?
11
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 DQ 2   For more classes
visit www.snaptutorial.com     What is a target
market? How do you segment a market to identify a
target market? What is the value of identifying
the optimal target market for a product or
service?
12
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 DQ 3   For more classes
visit www.snaptutorial.com     How does
demographic and geographic data collection differ
from psychographic and life cycle data
collection? What is the value of each? Provide
examples.
13
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 DQ 4   For more classes
visit www.snaptutorial.com     What assessment
tools might a business use to determine what your
competition is doing? How do you collect data on
the competition? Provide examples.
14
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 DQ 5   For more classes
visit www.snaptutorial.com     What is the value
and purpose of a marketing positioning statement?
How does the assessment affect the development of
the marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples.
15
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 DQ 6 For more classes
visit www.snaptutorial.com     Why is product
life cycle important? What changes should occur
in advertising, sales, and promotion at the
various stages of the product life cycle? Provide
examples.
16
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table   For more classes
visit www.snaptutorial.com     Complete the
Marketing Analysis Tools Table which is posted in
the Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer
17
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New)   For more classes
visit www.snaptutorial.com     MKT 498 Week 2
Individual Assignment week 2 Competitive
Advantage and Objectives Analysis
18
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 Product and Market
Identification   For more classes
visit www.snaptutorial.com   MKT 498 Week 2
Product and Market Identification Prepare for the
Marketing Communications Plan Executive Summary
due in Week 5, by addressing the following ?
Discuss the product or service each team member
wrote about in their individual Week 1 Purpose
and Value of
19
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 2 Trends in Marketing
Communications   For more classes
visit www.snaptutorial.com   MKT 498 Week 2
Trends in Marketing Communications Write a 1,050-
to 1,200-word paper in which you ? Select and
assess three trends in marketing
communications. ? Provide specific examples of
each trend with evidence of marketing
communications that reflect the trend.
20
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 Advertising Tools in IMC
Plans   For more classes visit www.snaptutorial.co
m   MKT 498 Week 3 Advertising Tools in IMC
Plans Write a 1,200- to 1,450-word paper using
the company that you selected for the Week 1
assignment in which you ? Identify three
advertising tools that the company uses.
21
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 Competitive and Segmentation
Analysis Presentation   For more classes
visit www.snaptutorial.com   MKT 498 Week 3
Competitive and Segmentation Analysis
Presentation Create an 8- to 10-slide Microsoft
PowerPoint presentation with speaker notes that
shows a competitive advantage analysis in which
the following points are addressed
22
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 DQ 1   For more classes
visit www.snaptutorial.com     What are some of
the current trends influencing the effectiveness
of advertising? What effect does emerging
technology have on advertising? What are the
changes in consumer behavior that are being
affected?
23
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 DQ 2   For more classes
visit www.snaptutorial.com     Identify a current
and innovative advertising campaign you have
observed recently. What are the characteristics
of the campaign? Why is it innovative?
24
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 DQ 2   For more classes
visit www.snaptutorial.com     Identify a current
and innovative advertising campaign you have
observed recently. What are the characteristics
of the campaign? Why is it innovative?
25
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 DQ 3   For more classes
visit www.snaptutorial.com     What is CPM? Why
is CPM important? What are some of the
differences between total cost of CPM and
advertisement versus the CPM rate?
26
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 DQ 4   For more classes
visit www.snaptutorial.com     Why is important
for a business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the strengths of each type of communication?
Provide examples. How do the types of
communication vary by product category?
27
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 DQ 5   For more classes
visit www.snaptutorial.com     What is the
difference between quantifiable and
non-quantifiable outcomes in marketing? Provide
an example. How do these outcomes affect the
post-evaluation of branding and positioning
strategies with regards to an IMC plan? How does
a marketing plan justify the non-quantifiable
tools in its strategy?
28
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New)   For more classes
visit www.snaptutorial.com     MKT 498 week 3
Integrated Marketing Communication Target Market
Paper
29
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper   For more classes
visit www.snaptutorial.com     Select the product
or service from the Integrated Marketing
Discussion in Week Two. Write a 1,600- to
2,000-word paper for which you first research the
current customer base, buyer behavior,
demographics, psychographics, lifestyle,
geographic area, benefit segmentation, and user
segmentation for the
30
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 Analysis of Marketing
Communication Tools Paper   For more classes
visit www.snaptutorial.com   MKT 498 Week 4
Analysis of Marketing Communication Tools
Paper Write a 1,050-word paper in which you
include the following ? Discuss at least three
marketing communication tools currently used to
market the product or service selected in the
Week 2 Learning Team assignment.
31
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 DQ 1   For more classes
visit www.snaptutorial.com   What is the
relationship between a target market and
selecting a distribution channel? How do the
changes in the target market affect the design of
the distribution channel? Provide an example.
32
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 DQ 2   For more classes
visit www.snaptutorial.com     What decisions go
into selecting a distribution channel? What
decisions go into selecting new distribution
channels? What is the difference between a
vertical and a horizontal distribution channel?
Provide an example.
33
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 DQ 3   For more classes
visit www.snaptutorial.com     What effect has
e-commerce had on traditional brick-and-mortar
business? Provide at least two examples and
explain the effects. How can a business determine
what proportion of the budget should be allocated
for e-commerce? How has e-commerce globalized the
small business?
34
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 DQ 4   For more classes
visit www.snaptutorial.com       What is a
value-added network? What are the advantages and
disadvantages of selecting value-added networks?
How does the distribution change with the
different stages of the product life cycle?
35
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper   For more classes
visit www.snaptutorial.com       Use the product
or service that your Learning Team selected in
the Integrated Marketing Discussion in Week
Two. Write a 700- to 1,050-word paper in which
you identify one marketing option from each
category below which
36
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New)   For more
classes visit www.snaptutorial.com   MKT 498 Week
4 Integrated Marketing Communication Positioning
Strategies Paper
37
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New)   For more classes
visit www.snaptutorial.com   MKT 498 Week 4 Team
Assignment Marketing Communication Paper
38
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation   For more classes
visit www.snaptutorial.com   Utilize the research
from your Learning Teams Target Market and
Competitive Advantage Analysis in Week
Three. Create a 12-slide Microsoft PowerPoint
presentation in which you develop and justify a
Marketing Position Statement for the selected
product or service.
39
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 5 Assignment Communication Channels
Paper (New)   For more classes visit www.snaptutor
ial.com   MKT 498 Week 5 Assignment Communication
Channels Paper
40
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 5 Digital Communications
Presentation   For more classes
visit www.snaptutorial.com   MKT 498 Week 5
Digital Communications Presentation Research the
digital communications tools used by the company
you chose in Week 1 or Week 3. Prepare a 15- to
20-slide Microsoft PowerPoint presentation with
speakers notes in which you ? Provide an
overview of the company. ? Discuss its use of
digital communications to address target markets
and provide an example by embedding a url
41
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 5 Marketing Communications Plan
Executive Summary   For more classes
visit www.snaptutorial.com   MKT 498 Week 5
Marketing Communications Plan Executive
Summary For your final Learning Team assignment,
complete a Marketing Communications Plan
Executive Summary (you must know what an
Executive Summary is) using the information from
the Learning Team assignments in Weeks 2-4
42
MKT 498 Enhance teaching / snaptutorial.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New)   For more
classes visit www.snaptutorial.com   MKT 498 Week
5 Team Assignment Integrated Marketing
Communication Plan
43
MKT 498 Enhance teaching / snaptutorial.com
aa