Tips To Plan a Successful Roadshow

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Tips To Plan a Successful Roadshow
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Introduction

• Roadshows are an effective sales and marketing
  tool that companies can utilise in their growth
  strategy. Roadshows are a safe investment if
  youre looking to understand the market, gauge
  interest, collect enquiries and establish
  contacts. Here are 5 essential steps that will
  help run a successful roadshow.
• Set your objectives
• Select the locations
• Pick the right timing
• Make it creative
• Promote and then promote some more

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Set your objectives

• Organise a roadshow only if it aligns with your
  business objectives companies that jump on the
  roadshow bandwagon without having the outcome in
  mind often have unrealistic expectations and end
  up wasting money. Roadshows are a great marketing
  avenue, but it is not suitable for every business
  requirement. Consult an experienced event
  management company if you are not sure how such
  events might benefit you.

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Select the locations

• Locations are of prime importance for your
  roadshow. Select cities and pick venues that are
  easy to access and have a high concentration of
  your target audience.
• To make your roadshow a huge success, then
  youll want to see how your event vision can be
  executed in a certain geographic area.
  Envisioning your event in person will help to
  solidify the details.
• For instance, if majority of your target
  audience have to travel more than 15 miles to get
  to your event, it may not be the ideal location.
  If you are unfamiliar with the city, seek help of
  local tour operators or destination management
  companies.

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Pick the right timing

• If you are choosing a busy time of the year, or
  holding your event when there are other famous
  events / festivals going on, your event might run
  into a roadblock. Do your research on the
  locations and find the perfect time of the year
  for your event.
• For instance ,you dont want to be organising a
  roadshow in Dubai in the middle of August in 50
  degree Celsius heat or during the Ramadan, trust
  me!

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Make it creative

• Todays audience is smart but you still have
  just a few seconds to capture their attention and
  engage them. Making your roadshows creative,
  experiential and fun, like this example of
  Sunsilk product sampling, will surely get you
  better results and brand awareness as compared to
  the usual salesy presentations.

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Promote and then promote some more

• There is no such thing as too much
  promotion! It is important to make noise about
  your event well in advance in the locations where
  youll be exhibiting. If you want to fill the
  event space with potential buyers, get the local
  press , bloggers , influencers involved before
  the event. Promoting it in advance will go a long
  way in making this opportunity count.

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Conclusion

• Now-a-days there are many best roadshow
  advertising service in India appears to be an
  important tool to engage customers in innovative
  on-ground campaigns such as roadshows and live
  events that provide an ideal platform for our
  products services and give visibility to our
  brand. One can run a successful roadshow campaign
  by focusing on the given tips.