When is the right time to rebrand

1
When is the right time to rebrand?

• By
• The Design Trip

2
Overview

• What is exactly a brand? The companys name and
  logo? Or a tagline?
• It is not just limited to a logo or a tagline
• So what exactly is a companys brand?
• It is the sum total of the consumers experience
  and the future prospects which are responsible to
  make the company a viable option in the future.

3

• So when you should think it is time for a
  rebrand?

4
When the competition is getting cut throat

• When you know you cannot differentiate yourself
  from the competition.
• There have been event the best of the companies
  which have changed the brand identity and it has
  always worked in their favour. For e.g.-Google,
  Accenture.

5
When you want to change the demographic
map of the company

• Sometimes to remain in the upward flow, there are
  times you have to stay in the loop and change the
  gears.
• It becomes very necessary to change the
  demographics of the business so that the work
  does not get affected.
• This is also when a website design is important
  and you need to change it whenever the need be.

6
When the market is evolving quickly and faster
than you expect

• Market changes fast and rapidly.
• It may happen that what works in one content does
  not and will not work in another and so you will
  have to drastically change your branding
  strategy.

7
SO in a nutshell, why you should rebrand your
company?

• Changing audience
• Changing competition
• Work on the total brand appeal
• Check on your digital marketing statistics