Digital Marketing Made Simpler Then Ever | Raghbat

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ABOUT US

• Raghbat Systems was started in 2004 with Internet
  Marketing and web design solutions as its primary
  offering. This product offering has now expanded
  to include cloud solutions, technology consulting
  and products that bring a fresh perspective to
  manage information for the business.
• Raghbat Offers
• SEO
• SMO / SMM
• SEM / PPC
• Content Writing
• Link Building
• Website Development
• Web Hosting

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Digital Marketing Made Simpler Then Ever
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Digital marketing can be defined as the marketing
of products or services using digital channels to
reach customers. The key objective is to promote
brands through different forms of digital media.
Digital marketing expands beyond internet
marketing to include channels that don't require
the use of the internet. Digital marketing is in
demand from years and nowadays digital marketing
is made simple for understanding it better.
Following are some Digital Marketing tactics
that plays major role in it makes digital
marketing simple.
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1. SEO Marketing An inherent portion of any
digital marketing strategy, Search Engine
Optimization, or SEO is a focused component that
helps in motivating customers to visit your
business site through online platforms. Its all
about marketing the modern way! From knowing what
your target market is to realizing truths that
drive home this point, SEO nowadays aims at
attracting potential customers who are curious
about what you have got to offer. You too need
to consider important factors such as mobile
markets and optimize appropriately. In case
potential customers are not looking at desktops
but mobile gadgets, at that point you need to
guarantee that you give a quality user
experience. Make use of your keywords well.
Keywords are presently much more about knowing
and understanding what your target audience is
really keying into the search engine.
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2. SEM Marketing Search engine marketing (SEM)
refers to paid online marketing efforts that are
designed to extend visibility and drive traffic
to your website. Examples of SEM includes
social media advertisements, sponsored posts,
display advertisements (such as before a video),
local advertisements, and paid search, such as
pay-per-click, banner advertisements,
remarketing, and Google shopping advertisements.
The vital things to keep in mind when making
these sorts of advertisements is to optimize them
with keywords and negative keywords, include a
call to action, create the advertisement with
your target audience in mind, and target the
advertisements to reach the proper prospects.
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3. Email Marketing It refers to using
personalized emails to communicate with the
(potential) clients, building a relationship with
them, educating them about your new offerings,
and tenderly asking them to try or purchase
them. Emails form a vital element of digital
marketing funnels. Expert marketers frequently
offer free trial versions of their services, free
courses, or indeed free credit to unused guests
to collect leads and utilize smart mail promoting
strategies to convert those leads into
deals. From an ROI point of view, for each 1
spent, e-mail showcasing creates 38. No wonder
why it is the most popular digital marketing
channel and is utilized by 82 of B2B and B2C
companies. A well-defined e-mail marketing
technique is 40 times more likely to obtain a
customer than Facebook and Twitter campaigns
combined.
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4. Content Marketing This is often a strategic
marketing approach that lays emphasis on making
valuable, relevant, and steady content to attract
and hold a clearly-defined audience and,
ultimately, to drive profitable client action.
So rather than talking just about what you sell
or need to sell, you're doling out suitable and
valuable content to your prospects and clients
that might really help them within the long run
to address certain issues. From large
organizations like PG, Microsoft, Cisco
Frameworks, and multitudinous more, to small and
medium businesses, content showcasing is used by
one and all. Content marketing helps to increase
sells, cost savings and better customer loyalty.
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5. Social Media Marketing Using the immense
power of content along with social media
marketing can assist you take your customer base
to an all-new high. Once you know what your
target audience needs, you'll go for social media
optimization (SMO) that acts like a technique to
drag new visitors to web site. For this you
would like to include social media links to
content, such as RSS feeds and share buttons or
promote different activities through social media
by updating statuses or tweets, or blog
posts. Also keep in mind that a highly-focused
social media and content marketing technique tall
in quality has a superior chance for success than
an all including strategy that needs to be all
things to all people. Publish unique and
extraordinary quality content and you may see
your followers share it with their own audiences
on Twitter, Facebook, LinkedIn, their own blogs
and more.
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6. Pay Per Click Advertisement PPC (pay per
click) basically refer to content advertisements
that are showcased on search engine pages. The
results show up due to the keywords used by the
searcher. Thus, its fundamental to use at least
1215 imperative keywords in your advertisement.
In arrange to advertise on a search engine,
you'll require an Adwords account which could be
a very simple tool given by Google 7. Mobile
Marketing Mobile promoting is a multi-channel
strategic digital marketing technique centered on
marketing a business, a item, or a benefit to
mobile (mobiles/tablets/handheld gadgets) users
utilizing mobile-based techniques like SMS, MMS,
mobile applications, mobile websites,
voice-calls, etc. With over 80 web users owning
a smartphone, mobile marketing has ended up one
of the highest needs of digital marketers. It is
indeed favored by customers as they get more
personalized and more controlled marketing
experience on their mobile phones as compared to
web.
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• Types of Mobile Marketing are
• SMS marketing
• MMS marketing
• App-based marketing
• Mobile web-based marketing
• Proximity marketing
• Location-based marketing
• Voice-based marketing
• Micro-moments marketing
• QR codes
• Being a Digital Marketing Agency since 2004, we
  at Raghbat follow all the standard tactics falls
  under Digital Marketing. We've provided
  remarkable results for our clients when it comes
  to SEO, SMO, PPC, SEM, Content marketing the
  list is long.
• In any case, if you need any guidance for Digital
  Marketing, our experts are always apt to help
  you. Send us an email or Contact us directly,
  we're there to help you all the way.

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CONTACT US