10 Advanced SEO Techniques to Use in 2019 - PowerPoint PPT Presentation

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10 Advanced SEO Techniques to Use in 2019

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Title: 10 Advanced SEO Techniques to Use in 2019


1
10 Advanced SEO Techniques to Use in 2019
If you want to succeed in online business in
2019, you could sum up what you need to do in a
few words. Here are those few words. Mobile,
Video, Info-graphics, Niche. Of course, thats
just too basic for a process as important as
offering quality products and services to
potential customers who have to wade through 150
million active websites to find you. With that in
mind, lets take a closer look at 10 advanced
SEO techniques to use in 2019 -
  • Visual Tags
  • Just as a veteran salesman knows the buying
    decision is made emotionally, with justification
    made according to reason, you should know that
    human beings are primarily visual creatures. As
    you plan your marketing strategy, you might want
    to start at the website or landing page and work
    backward. Make sure the search engine bots can
    find your content by using title tags and alt
    tags to define your visual content. The search
    engines must also know your visual content is
    relevant. Talk to the professionals at a local
    SEO consultant to learn more.
  • Mobile World
  • Industry studies show more than half of all
    website traffic comes from mobile devices a
    smartphone or tablet. You should be sure when a
    potential customer finds you, they see a site
    design that works well on the mobile device.
    Learn more about Googles emphasis on
    mobile-first indexing.
  • Target Market Buyer Persona
  • You must have a well-defined target market
    (niche). Dont try to sell to the world. Learn
    what your customers want and tailor SEO efforts
    to those needs and wants. Find out more about
    your customer's age, sex, income group,
    lifestyle preferences. What do these individuals
    talk about? How can you best make a connection
    to members of this defined group? Always learn
    and adapt. Dont stand still, because youll
    actually be falling behind.
  • Video Marketing
  • In keeping with the visual idea presented
    earlier, one of the most important elements of
    online success involves around video content.
    Why? People will stay with a video message longer
    than they will a text-based message. Google has
    taken this into account when producing
    search-query results. Use the correct keywords
    in Meta descriptions and in titles of the video
    for it to be found easily.

2
5. The CrUX of the Matter This is one technique
you should probably discuss with your SEO pro.
Industry veterans are reporting that CrUX data
underwent a major change in the past year. Learn
all you can about real-user measurements (RUM)
and have this conversation with your marketing
guru.
  • Value Your Backlinks
  • Do what you can to get important, quality
    backlinks. Put your effort into working with
    social-media influencers, people who are
    recognized in your area of interest. You should
    also pursue guest blogging on recognized and
    respected sites.
  • Focus on Fresh Content
  • If youve already established a verifiable
    presence in your niche, dont let it sit there
    and get old. Most of the advice youll come
    across for content production urges consistent,
    frequent updates of old content, and the regular
    addition of new content.

3
  • Rank Brain
  • This is a Google algorithm designed to understand
    what youre searching for, of course. But the
    goal is to understand your query as a human
    being would. The ultimate goal of a search is to
    get relevant results, right? You can take a step
    in this direction by focusing on what your
    potential customer intends to find when looking
    for products or services.
  • Scoop Out the Keywords
  • If youve read about improving your SEO results,
    youve encountered the idea of keywords. In fact,
    this has been mentioned here a couple of times,
    for good reasons. The effort you put into
    keywords and Meta descriptions can make a
    significant difference in your success as an
    online business. First and foremost, dont try
    to stuff your content with keywords. Hold to
    about 1 keyword density rule and you should be
    fine. Take the time to learn about keyword
    relevance and power.
  • The Competition Analysis
  • As you develop and improve your SEO program,
    dedicate some time to understanding what your
    competitors are doing. Put your efforts into
    keyword research, or have a specialist do it for
    you. As one expert says, your SEO strategy will
    be more effective when you know whats already
    working in your industry.
  • The Conclusion
  • This list is somewhat limited, of course. Entire
    books have been written on how to succeed through
    good SEO efforts. Try some of these ideas and
    watch your conversion rate climb.
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