Enhance ECommerce in Analytics |Digital Marketing

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Enhanced Ecommerce

• How to Set up Reporting

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How to Set Up

• Google Analytics eCommerce tracking is just as
  useful for business management as it is site
  design, showing you in real time the success of
  your individual products, posts, social media
  directives, and special promotions.
• Step 1 Upgrade to Universal Analytics
• Step 2 Install the Tracking Code on Each Page
  You Want to Track
• Turn on Enhanced eCommerce in Google
  AnalyticsAdmin gt View gt eCommerce Settings

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Turn on Enhanced eCommerce in Google
AnalyticsAdmin gt View gt eCommerce Settings
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• Once Enhanced Ecommerce is enabled, you can
  access this report by navigating to the
  Conversions section of your Ecommerce dashboard
• Here you can see the Report in Enhanced Ecommerce
  Reporting-gt Checkout Behaviour

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Enhanced Ecommerce Report Overview 
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Here you can see overall reports like of Track
displayed products on customer screen, Clicks on
product,Products page view,Products added to
cart,Products removed from cart
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Product Performance ReportProduct Performance
Report shows high-level metrics such as revenue,
order quantity and refunds. 
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Sales PerformanceYou will see here Transaction
level details like total revenue, tax, and
shipping
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Product List ClicksIt allows you to track how
clusters of products are performing in your
online store.

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Purchases from different locations
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Shopping Behaviour Analysis