Best Responsive Web Design Agency in UK - Chetaru

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• Ultimate PPC Guide

• Web Design Agency Chetaru

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WHAT DOES PPC STAND FOR?
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• WHAT IS PPC?

Wordstream have put it best. PPC is a
model of internet marketing where advertisers pay
a fee every time one of their advertisements are
clicked by users. Literally paying per click.

• PPC JARGON 101

Youve been researching PPC. A number
of key terms are now familiar to you, but you are
still not exactly sure what they mean. Here they
are clearly defined below.
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• PPC JARGON

Click Through Rate
Maximum Cost Per Click
Ratio of users who click a link to number of
users who view a page.
Maximum amount paid each time an ad is
clicked.
Impressions
Analytics
Reach
Number of times an advert is seen.
A way of tracking information in a PPC
campaign.
A group of people that a campaign is visible
to.
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• DIFFERENT TYPES OF PPC ADS?

• Yep, there are a number of different
  types. Heres a quick explanation of the main
  ones.
• Search Ads are displayed on Google and Bing
  alongside organic listings.
• Social Media Ads are placed on social platforms
  where they can be shared and even go viral!
  Facebook ads is one popular version.

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• DIFFERENT TYPES OF PPC ADS?

Re- Marketing (or Targeting) Cookies
from previously visited websites display an ad on
another site, encouraging return visits.
Display (advertising) Banners or image ads
displayed on websites which can help improve
brand awareness. Google Shopping
Products available through e-commerce retailers
displayed on this section of the Google network.
Price Comparison Product data from
various merchants displayed on one website. Can
be confusing but allows customers to find the
best deal. Affiliate Advertising
Adverts placed on different sites. Can be time
consuming to manage and set up and can damage
reputation and performance if done incorrectly.
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• WHAT IS GOOGLE ADS (PREVIOUSLY KNOWN AS GOOGLE
  ADWORDS)?

It is an online advertising platform
offered by Google where an advertiser pays a fee
to display an advert on the Google network which
will be visible to users of the web. Advertisers
pay each time their ad is clicked and if partner
sites are involved, they will receive some of
this revenue.

• HOW DOES PPC WORK??

• Advertiser completes keyword research and chooses
  correct platform for their ad.
• A fee is paid based on keyword bids and PPC
  network fees.
• Advertiser is charged fee each time ad is clicked.

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• BENEFITS OF PPC?

• Quick implementation
• Impressive results
• Directly reaches target audience
• Easy measurement and target setting
• Reduces SEO costs High customisation
• Instantly react to business opportunities
• Reach local customers
• Tightly control budget and maximise spending
• Manage entire campaign easily from start to
  finish
• Testing of multiple campaigns to determine best
  one
• Works with other online marketing platforms
• Improves brand awareness

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• HOW MUCH DO YOU NEED TO SPEND, TO GET BUSINESS
  BACK?

Whatever you spend on a campaign in
Google Ads, this is generally doubled in revenue.
Chetaru offer PPC competitor reports to all of
our clients. We proposed a search term to one of
our clients with an expected monthly CPC bidding
cost of between 2.04 and 7.06. With an expected
cost per sale of between 25 and 86.50 based on
a 2 conversion rate, you can perhaps now begin
to see the true value of PPC.
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• PPC KEYWORD RESEARCH. WHAT IS THIS AND HOW CAN IT
  HELP YOU?

PPC keyword research is when you use
third party applications to discover the best
keywords for your campaign and the amount you
will need to bid on them. Choosing the
best keywords will help you because it will
optimise both your CTR and conversion rate
significantly.

• WHEN SHOULD YOU USE PPC?

To drive brand awareness, reach my customers and
re-target my ad. Choose display advertising.
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• WHEN SHOULD YOU USE PPC?

To improve conversions, visibility and traffic in
an affordable, measurable and easy way. Choose
search advertising or re-targeting. To increase
brand awareness. Use display and search
advertising. To boost an e-commerce website. Use
a PPC campaign. To encourage a user to return to
a site to purchase a product or service. Use
re-marketing.
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• KEY ELEMENTS TO A SUCCESSFUL PPC CAMPAIGN?

• Use USP optimised and trusted keywords with
  quality content for best CTR ROI at the lowest
  cost.
• Fully customise your campaign to your
  requirements. Dont use default settings.
• Carefully choose ad and user location to maximise
  audience reach.
• Ensure your PPC ads work well on mobile if
  popular amongst users.
• Review daily budget and keyword bids to control
  spending.
• Improve CTR and conversions using clear call-to
  actions.
• Consider using ad extensions to encourage
  customers to your business even more.
• Use A/B testing to work out what types of advert
  produce the best results.
• Use a visually appealing landing page to
  encourage customers to convert even more.

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Business Central 2 Union Square Central Park,
Darlington, UK DL1 1GL
info.uk_at_chetaru.com
44 (0) 1325 734 845
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