Title: Website Development and Digital Marketing Company
1SEM Search Engine Optimization
2About DGTLMART
DGTLmart (www.DGTLmart.com), is among the fastest
growing digital solutions company offering
services to clients across the globe and located
in India. We are doing cutting edge work in the
field of Digital Centre of Excellence creation
offering end to end digital solutions, Online
Reputation Management services, and other digital
marketing services. We are a team of Google
Adwords, Google Analytics, Hub spot and Bing
certified experts having experience of getting
websites on top in Google, generate high amount
of traffic and ROI for you.
3Services Provided By Dgtlmart
Website Designing Website Development Search
Engine Optimization Search Engine Marketing/PPC
Display ads E-mail Marketing Social Media
Marketing Content Writing Analytics Content
Marketing Mobile Marketing E-commerce
Solution App Development SEO
4Contents
- Introduction
- What is SEO?
- Working of search engine.
- Activities involved in SEO.
- Benefits of SEO.
5INTRODUCTION
- SEO search engine optimization means increasing
the website visibility in the Organic search
results. - to improve and increase the ranking of website in
search engine.
6What is SEO?
- SEO is increasing the visibility of your website
in search engine and to increase it there are
three components to be kept in mind - - What type of content people will read.
- Working of search engine
- How to do promotion of your website
- And how to optimize the website
- SEO is subset of search engine marketing.
7Working of search engine-
CRAWLING- crawling is a process through which
crawler / spider fetches all the web pages
connected with the searched website. INDEXING-
the fetched web pages are indexed into a big
database.
8PROCESSING-the searched string is compared with
the indexed pages. RELEVANT PAGE IS
CALCULATED-the searched string is likely to
appear in more than one indexed pages so the
relevant page which the user is looking for is
calculated and the result is presented infront of
the user. RETIVING THE RESULTANT PAGE- the
resultant page is displayed on the browser.
9ACTIVITIES INVOLVED IN SEO
- There are two types of activities involved in SEO
- OFF PAGE
- ON PAGE
- LIST OF ON PAGE ACTIVITIES-
- Image Alt Tags Placement
- Meta Tags Optimization
- Canonicalization
- Anchor and Title Tag Optimization
- Header Tag Optimization
- Robost.txt Creation
LIST OF OFF PAGE ACTIVITIES-
- Manual Search Engine Submission
- Directory Submission
- Classified Submission
- Premium Directory Submission
- Social Bookmarking
- Blog Posting
10Benefits of SEO-
11(No Transcript)
12THANKYOU
Email contact_at_dgtlmart.com website
https//dgtlmart.com/