What is Quality Score ?

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What is Quality Score in SEO ?
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What is Quality Score ?

• A score (1-10) assigned by Google that tells how
  relevant an advertisers keywords, ads and
  landing pages are to the searcher's query.
• Quality Score is Google's rating of the quality
  and relevance of both your keywords and PPC ads.
• It is used to determine your cost per click (CPC)
  and multiplied by your maximum bid to determine
  your
• ad rank in the ad auction process. 

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Factors of Quality Score

• Quality Score depends on multiple factors,
  including --
• Click through rate
• Ad relevance
• Landing page quality
• Keyword relevancy
• Historical performance
• Various relevancy factors

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Click Through Rate (CTR)

• This is based purely on the keywords you choose,
  and your ad copy.
• Depending on how often a particular keyword leads
  to clicks on an ad and your ad copy. Google will
  assign a score to your ad.
• Percentage of users who have clicked your ad and
  visited the website.

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Keyword Relevance to the Ad Group

• Your keyword should be relevant to your Ad.
• Depending on the keyword you choose while
  creating the ad group, and what the searcher
  types on Google, your ad will get a Keyword
  Relevance score by Google.
• It will help get a better idea on what search
  queries the ad should be displayed on.

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Landing Page Quality 

• Your Landing Page must be clean, mobile-optimized
  and well written.
• Make sure your landing page doesnt have
  intruding pop-ups or misleading info.
• The Landing page should be relevant to your ad
  and the loading time should be quick.

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Your Ad Text Quality And Relevance 

• Your ad copy plays a pivotal role in deciding the
  Quality Score.
• If the ad copy is too spammy, or it does not
  state clearly whats there on the other side, it
  can greatly hamper the quality score.

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You Ad Account History 

• Depending on how your ads have performed in the
  past.
• And how much money you spent with Google, your ad
  is assigned a quality score.

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Digital Marketing Company In Pune

• Contact us -
• Email --- welcome_at_jaguarsolutions.in
• Cell -- 91-922-556-1643
• Web -- https//www.jaguarsolutions.in/
• We welcome you _at_

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