THINGS TO KNOW ABOUT PROJECTION MAPPING EVENTS

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THINGS TO KNOW ABOUT PROJECTION MAPPING EVENTS

• By BIG DIGITAL

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• Lets face it many people have event fatigue.
  After going to the same conventions, concerts,
  and pop-up shops all utilizing the same effects,
  organizers must constantly find new and creative
  ways to impress their audiences.
• If youre tired of outdated strobe lights and
  boxed contraptions, then consider projection
  mapping.
• With projection mapping, your guests can feel as
  though theyve stepped into a completely
  different environment. Transform a cold, barren
  convention room into a wilderness escape. Or turn
  your grand opening event space into a winter
  wonderland.
• For real marketing impact, use projection mapping
  to splash your companys message on a building
  facade instead.
• The possibilities are endless with this
  innovative technology thats changing the event
  planning landscape.

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• What is Projection Mapping?
• Simply put, projection mapping involves
  projecting images onto a surface. Youll often
  see this technology used at NBA games to bring a
  basketball court to life.
• Other times, companies will orchestrate
  a projection mapping show to reveal a new product
  and get people talking.
• The projections can be as simple as flat indoor
  stage graphics or as complex as moving video on
  industrial landscapes. Common objects are often
  turned into interactive 3D displays.
• Music or other sound effects are also
  incorporated to enhance the experience.
  Regardless of how projection mapping is utilized,
  theres no doubt your audience will take
  notice.

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• Why is Projection Mapping Beneficial?
• As mentioned earlier, many event goers are tired
  of seeing the same presentations over and over
  again.
• Projection mapping allows for creative
  flexibility, given that the technology can be
  used in multiple ways. Below are some reasons why
  you should consider it for your next event.
• Portability A traditional display system can be
  heavy and difficult to move. Projection mapping
  devices, however, are quite small and
  lightweight. This is especially useful if your
  business is putting on an event or advertising
  your product in multiple cities.
• Any company can easily transport these portable
  projectors from place to place. If youre lugging
  around a large LED panel and decide it would look
  better against a different wall, the contractors
  will charge extra to move it. With projectors,
  you can simply pick it up and place it in another
  location.

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• 3D capabilities Projection mapping goes beyond
  displaying 2D graphics on a flat surface. Use
  stunning 3D imagery to make your audience feel
  like theyve been teleported to a different time
  and space. Your guests will be able to interact
  with your displays, encouraging them to feel
  connected to your brand. This type of engagement
  is only possible because of projection mappings
  3D capabilities.
• Eliminate wasted props Whether its an
  anniversary celebration or a new product launch,
  companies spend tens of thousands of dollars
  purchasing decorations and stage sets for various
  events. But once the engagement is over, what
  happens to all these props? Chances are they get
  stored away somewhere never to be seen again. Or
  organizers end up hoping all this stuff can be
  reused at another function. With projection
  mapping, however, theres no tangible waste. A
  company doesnt have to buy new projectors each
  time it wants to update material. Simply erase
  the current graphics, and design a whole new
  presentation using the same projectors instead.

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• Creative Uses for Projection Mapping
• Do a quick search online and youll see some
  extravagant examples of projection mapping. But
  dont be intimidated. Never feel pressured into
  competing with whats on offer at the top end of
  the price and size spectrum.
• Work with your team to create a presentation
  thats meaningful and relevant to your brand. And
  although 3D imagery is spectacular to look at, 2D
  graphics can be just as mesmerizing with some
  thoughtful design.
• An AV equipment rental firm like Big Digital can
  help you create an immersive experience using
  this groundbreaking technology.
• From interactive floor experiences to complex
  building installations, anything is possible with
  the right team. If youre ready to incorporate
  projection mapping into your next event, ask
  yourself these questions to get the ideas
  flowing

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• 1.Do you have a budget?
• You may perceive projection mapping as expensive,
  but it can actually be done very affordably. Be
  realistic about your budget and try to stick to
  it during the design process. If your budget is
  limited, consult your AV team to see whats
  feasible within that price range. The experts can
  advise the best route possible and ways to get
  the most bang for your buck.
• 2. How large is your event space?
• The larger your venue, the more projectors youll
  need, raising the costs considerably. Dont feel
  obligated to completely transform your event
  space for guests to have a good time. Choose a
  few focal points and pinpoint your projection
  efforts there instead.
• 3. What will you be projecting?
• Depending on the detail and complexity of your
  images, the cost of projection mapping will go
  up. If your budget is limited, consider
  projecting high-quality imagery on a smaller
  surface. For example, display effective video
  projections at individual tables instead of
  splurging on a flashy wall mirage.

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• Whether were driving down the street, watching
  television, or scrolling through Facebook, were
  bombarded with ads every minute of the day.
  Everywhere you look, someone is trying to sell
  you something! Because of this reason alone, its
  important to increase the wow factor of your
  brand. Make your audience pause for a moment with
  stunning imagery thats interactive and
  effective. With projection mapping technology,
  the possibilities are endless. Create an event
  that your guests will talk about for years to
  come.
• For more information about projection mapping,
  call Big Digital at 1-888-339-1815 or contact us
  here
• -CONTACT US-
• BIG Digital Corp. 116 Geary Avenue, 202a
• Toronto, ON
• M6H 4H1
• info_at_bigdigital.ca