Mobile Test Automation: Why is it Business Critical?

1

Mobile Test Automation Why is it Business
Critical?
2
Mobile Test Automation Why is it Business
Critical?
As per the Automation Testing Market by
Technology, Testing Type, Service, Endpoint
Interface and Region Global Forecast to 2023
report, the global automation testing market size
is expected to grow from USD 8.52 billion in 2018
to USD 19.27 billion by 2023. The major factors
that are creating the demand for the automation
testing market are the need for digital
transformation, the need to adopt DevOps and
Agile methodologies, and more all of which are
in turn being driven by the insane growth in the
usage of mobile devices and technologies.
However, organizations need to keep in mind the
fact that while automation testing helps increase
the Return on Investment (RoI) it also may open
doors for attacks on data. While organizations
seem to enjoy the huge surge in the market for
mobile devices and technologies, the customers
joy is marred due to the defective mobile apps
that have flooded the market. Almost everyone has
at one time or the other encountered a defective
app that has annoyed or frustrated or even
angered them because of the bugs that infested
the app during the development process. In fact,
there are articles that talk about how email
scams and faulty mobile app development seem to
be similar, as both seem to be intent on conning
the consumer. Of course, in case of mobile apps,
perhaps, there is a scope for resolving the issue
with thorough mobile test automation.
3
Mobile Test Automation Why is it Business
Critical?
Why is mobile test automation essential for any
business? The failure of a mobile application
doesnt just impact that specific application.
Rather, it raises severe questions and concerns
about the quality, trust, and functioning of the
other applications being developed by the
organization, tarnishing its brand and public
image, thereby leading to lower RoI. Mobile
testing and its automation therefore play a
business-critical role in the growth of an
organization. In case of any backlash from the
users, CXOs would find themselves in the line of
fire as the mobile app becomes a representative
of their company in the market. Apart from
experiencing the losses and embarrassment
associated with the defective app, it is also
very demoralizing for your entire team that
invested so much time and effort in planning,
designing, creating, and releasing the
application to the market. A study found that
consumers have little to no tolerance for
defective apps or for the companies that deliver
them. Almost 90 of defective apps once
downloaded, are used once and then deleted,
indicating a clear message that if the app does
not provide the right customer experience (CX),
instantaneous results, or gratification, the
consumers will move over to other apps in a
matter of seconds. Add to this the plethora of
applications available providing similar
features, and the challenge being faced grows
tougher.
4
Mobile Test Automation Why is it Business
Critical?

• It has therefore become imperative for the
  C-suite to discuss how to adapt, adopt, and
  implement the best mobile test automation
  practices. Lets have a quick look as to a few
  important factors as to how mobile test
  automation can help organizations.
• ROI Most organizations would agree that the end
  objective of their business is to maximize ROI.
  Developing mobile-based applications requires
  investments in the form of finance, time, and
  efforts put in by the resources. While
  organizations understand the importance of
  testing these applications, most of them invest
  in performing only manual testing. Implementing
  mobile test automation will help them save both
  time and money, as also ensure app quality. With
  each upgrade in the operating system or change in
  source code, software tests need to be repeated
  to ensure removal of possible bugs. Test
  automation helps developers perform continuous
  testing at a much faster speed than manual
  testing. For example, while one manual tester can
  typically test 50 possible scenarios in a
  scheduled work day, on the other hand, tests can
  be finished using a using a 1000-test regression
  set within the span of a single day. Its obvious
  that implementing test automation helps save
  considerable costs, increases go-to-market speed,
  thereby improving the RoI.
• Read Full Blog at
• https//www.cigniti.com/blog/why-is-mobile-test-au
  tomation-business-critical/

5