digital marketing

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DIGITAL MARKETING
SEO SEM SMM AFM PPC
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FUTURE OF DIGITAL MARKETING

• With 450 million internet users in India,
  businesses can no more choose to ignore their
  presence on digital and online media. In the
  absence of digital presence, customers are bound
  to discover and opt for the services of your
  competitor (who has already mastered digital
  marketing).

3
SEARCH ENGINE OPTIMIZATION

• SEO

All major search engines such as Google, Bing and 
Yahoo have primary search results, where web
pages and other content such as videos or local
listings are shown and ranked based on what the
search engine considers most relevant to users.
Payment isnt involved, as it is with paid search
ads.
TOP SEARCH ENGINES

1. GOOGLE
2. BING
3. YAHOO
4. ASK
5. AOL

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EFFECTIVE SEO TECHNIQUES

1. Improve engagement to improve rankings
2. Make your existing pages longer
3. Focus on YouTube SEO
4. Improve site speed
5. Focus on topics instead of keywords
6. Build backlinks
7. Reporting and analytics
8. Technical optimization
9. Local SEO and Listings
10. Guest posting

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PAY PER CLICK

• PPC stands for pay-per-click, a model of internet
  marketing in which advertisers pay a fee each
  time one of their ads is clicked. Essentially,
  it's a way of buying visits to your site, rather
  than attempting to earn those visits
  organically. Search engine advertising is one of
  the most popular forms of PPC.

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PPC PROCESS

1. Build Your Foundation for Ad Scaling Success
2. Build Your Ad Template Set
3. Keyword-Backed Copy 
4. Create Ad Template Sets
5. Add Labor 
6. If All Else Fails Steal from the Competition
   (and Build on their Approach)

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ADVANTAGES OF PPC -

1. Cost effective - because you only pay when a
   user actually reaches your website, it can be
   good value for money.
2. Targeted - you can choose your audience according
   to demographics like location, language and
   device
3. Measurable - PPC campaigns can be set up to
   carefully measure effectiveness.
4. Customisable - as you run your campaigns, you can
   make many small adjustments to improve based on
   what works best.
5. Training resources - there are many (often free)
   online courses and training materials to help you
   develop your skills.
6. Fast - you will see the impact of your PPC
   efforts almost immediately.

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SOCIAL MEDIA MARKETING

• SMM

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BENEFITS OF SMM

• Direct Targeted Traffic Efficiently
• Provide Ease To Learn About Audience
• Get More Customers Ultimately
•  Keep Track About Your Competitors
•  Raise Inbound Traffic
• User Friendly Sharing Facility on Social Media

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THANK YOU