Title: Strategic Ways to Grow Real Estate Business Digitally | Digitalseed
1Strategic Ways to Grow Real Estate Business
Digitally
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2About Real Estate Business
Real estate is one of the fastest growing sectors
in India. As of 2015, real estate business
accounted for US 126 billion and is expected to
be US 180 billion by 2020 (Joint report by
CREDAI and JILL). Increasing demand for houses,
quick development of city outskirts and influence
of modern lifestyle are some of the reasons
behind the massive growth of this industry.
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3Grow Real Estate Business Digitally
As a real estate businessman, you must always
look for the best customers for your properties.
Considering todays tech-savvy audience and a
plethora of digital platforms, what can be a
better way to connect with them? Using the best
combination of digital media, heres how you can
create a positive impression.
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4How To Create positive Impression Using Digital
Media
- Dynamic User-Friendly Website
- In present digital world, you cannot survive
without a website. While developing one, make
sure it is trendy, easy to navigate, has quick
loading time and fits in all screen sizes. And if
you already have one, make proper use of it to
generate leads. Ensure that your web content
boosts website ranks in search engine pages. Also
pay heed to the overall look n feel. Outdated
websites are of no use today. As you are in the
real estate sector, a 360 virtual tour right on
the home page is another must-have feature.
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52. Continuous SEO After developing a good
website, you must concentrate your resources
on Search Engine Optimization. A single moment of
laziness can cost you those hard-earned higher
ranks. So make sure that your SEO is consistent
and fit with proper keywords relevant to your
website and your target audience. Choose only
those keywords which can actually do wonders for
your business.
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6 3. Social Media Marketing
People may be idle in their personal lives but
their eyes are wide awake in social media
platforms. Seizing this kind of a lifestyle, you
can target your audience through their social
media accounts. For this, you need to have
dedicated pages for your properties in all
portals- Facebook, Twitter, etc and keep posting
and tweeting to arrest the attention of your
potential customers. It is also the best place to
create interest and identify your leads, if not
customers.
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74. Affiliate Marketing Another significant way
to grow real estate in the digital space is by
joining hands with affiliates. As a result
of affiliate marketing, people who view your
website get to see you in other digital sites and
platforms. In fact, you start following them here
and there. And in this manner you start occupying
good mind share, which gradually takes them
closer to you.
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8 5. Connect Traditional Advertising with
Digital Platforms
Youve obviously invested a lot on conventional
advertising say through newspaper ads or
signboards, etc. Make use of these medium and
incorporate all your digital connections within
the ad space. When people see you in the air or
in the paper, they can immediately connect with
you digitally. And those who shall connect with
you in this mechanism are most interested to deal
with properties. Hence, by integrating
conventional ads with digital platforms you get
the most appropriate customers without spending
extra. Doing all these is however not as easy as
it sounds. For best results, you must hire the
best expertise. From website to internet
marketing, we will take all possible measures to
connect you with the best group of customers.
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9Thank You
Website https//www.digitalseed.in
https//www.digitalseed.in