International and Global Business

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International and Global Business

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Introduction

• One of the major banks of Australia is National
  Australia Bank which has been serving its
  customers for almost 160 years. The National
  Australia Bank was founded on 1 October 1981. The
  Headquarter of the National Australia Bank is in
  Docklands, Melbourne, Australia. National
  Australia Bank is also one of the largest banks
  in Australia regarding customers, earning, and
  market capitalization (Bartlett, 2015). National
  Australia Bank was ranked 21st 41st largest
  bank regarding market capitalization and total
  assets in the world in 2014.

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Differences in the Structure of Each Market

• France
• In France, the banking industry is one of the
  major economic sectors. In the year 2015, there
  was a total of 383 banking industry in France. In
  France, the contribution of the banking industry
  and financial corporation to the total value is
  4.9, which also includes approx. 60 banking
  industry. In case of Tier 1 Capital, amongst the
  35 largest banks in the world, there are five
  French banks (Meyer et al., 2015).
• Brazil
• The banking structure of Brazil is the biggest
  and most refined in Latin America. In the 1980s,
  Brazilian banks effectively navigated through
  many parts to make a broad network to take
  advantage of float, while they have adjusted to a
  more steady condition in the last decade.

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Potential Size and Profitability of Each Market

• France
• The economy of France is a sixth largest economy
  in the world. The GDP of France in 2016 was
  approx. 2.43 trillion. The economy of France is
  developed. The government of France is also
  promoting private enterprises in the economy.
  Apart from this, there are more than 90 million
  customers in the economy.
• Brazil
• Brazil is the fifth largest country in the world
  in the area but 8th largest regarding Nominal GDP
  and purchasing power parity. The estimated
  nominal GDP of the country for 2017 is 2.14
  trillion. But the growth rate of the economy is
  being declined continuously.

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Potential Problems in Selling to and Supporting
Each Market

• France
• There are several problems associated with the
  market of France because France strictly follows
  regulations of the European Union. The regulation
  of European Union forces the country of European
  Union to trade more with the member countries.
  This is not ideal for the Australian company to
  operate in France.
• Brazil
• Doing business in Brazilian market requires deep
  knowledge of the environment of the local market
  which includes the cost both direct as well as
  indirect. One of the major challenges of the
  Brazilian market is its infrastructure.

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Future Development

• Various big-players have reshaped the banking
  sector. Expectations of the customers,
  Technological capacities, administrative
  necessities, socioeconomics and financial aspects
  are the reason for the change. In the next era,
  banks will need to compete for all these
  difficulties and get a win again.
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