How AI Gathers Valuable Consumer Insights

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How AI Gathers Valuable Consumer Insights
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• Marketers cant deliver relevant advertisements
  and messages to consumers unless they understand
  their motivations and behaviors. This requires
  following, collecting, and analyzing the digital
  trail of consumers to understand their
  demographics and psychology.

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• Artificial intelligence (AI) allows marketers to
  gather consumer insights and then predict the
  consumers next action based on previous actions.
  AI makes predictive assumptions about people in a
  companys demographics to help the business
  understand the desires, motivations, and actions
  of those it wishes to convert as customers.

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Predicting Actions

• To see how this looks in practice, assume that
  one group of people took three specific actions.
  Thanks to AI, marketers can then accurately
  predict that a similar group will take the same
  third step after completing the first two steps
  in the same manner.

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• This type of predictive analysis is how
  advertising platforms and computers create what
  is known as a lookalike audience.

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• People who have engaged with a brand previously,
  which likely landed them on at least one customer
  list, help to provide relevant data that enables
  the organization to find additional consumers who
  behave in a similar manner when purchasing goods
  or services.

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• Consumers dont like to feel like brands treat
  them in an impersonal manner or as part of a
  large, faceless group. With AI, companies can
  individualize their marketing efforts to reach
  more people.

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Demographics

• Before AI became commonplace, marketers had to
  rely solely on demographics. It worked at the
  time, but AI provides so much more. When
  determining demographics, a company might look at
  age, gender, and income to create a customer
  persona.

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• Over the last several years, demographics have
  gradually given way to psychographics. This helps
  companies understand the needs, motivations, and
  buying behavior of their target audience much
  more intimately.

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• As an example, two people of the same age,
  gender, and social class working in the same
  career wont always spend their money on
  identical things. One might feel more comfortable
  with frivolous purchases while the other is more
  of a hard sale because he or she is deeply
  invested in saving as much money as possible.

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• AI makes it simple to review the behavior of a
  specific audience by determining individual
  interests, activities, and preferred products and
  services. Best of all, it continually evolves as
  consumers do. If your company is struggling to
  gain market share, not understanding your
  audience could be the primary cause. Let Call
  Sumo show you the many benefits of implementing
  AI today.