MKT 571 Enthusiastic Study / snaptutorial.com

1
MKT 571 Enthusiastic Study / snaptutorial.com
2
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Entire Course (Without Final Guide) For
more classes visit www.snaptutorial.com   MKT 571
Week 1 Assignment Researching Marketing
Questions MKT 571 Week 2 Assignment
Understanding Target Markets MKT 571 Week 3
Team Assignment New Product Launch MKT 571 Week
3 Assignment Promotion and the Product Life
Cycle MKT 571 Week 4 Assignment Price and
Channel Strategy
3
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Final Exam Guide (New) For more classes
visit www.snaptutorial.com   1. The stage
in the new product process that occurs first and
has a pass ratio of 14 is the ________ stage.
test marketing idea
screening product development
product soft launch 2. If Ming was
interested in capturing distribution metrics for
her retail organization, which of the following
might she consider?
4
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Final Exam Guide For more classes
visit www.snaptutorial.com   1. Which component
of a marketing audit includes major developments
in income, prices, savings, and credit that
affect the company? Technological Political
Economic Cultural 2. Marketers must see
themselves as benefit providers. For example,
when a shopper purchases new shoes, he or she
expects the shoes to
5
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 1 Assignment Researching Marketing
Questions For more classes visit www.snaptutoria
l.com   Purpose of Assignment This assignment is
designed to help students analyze and interpret
primary and/or secondary data and research.
First, students will be provided with a marketing
report that allows for preparing basic executive
level data insights. Second, they will be allowed
to pick a company and product or service. This
assignment will help prepare students for the
development of their marketing plan. Students
will be creating a marketing plan (refer to
Marketing Plan and Outline
6
MKT 571 Enthusiastic Study / snaptutorial.com
  MKT 571 Week 1 DQ 1 For more classes
visit www.snaptutorial.com   What have been the
major marketing trends in the last decade? What
new marketing trends do you anticipate in the
next 10 years?
7
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 1 DQ 2 For more classes
visit www.snaptutorial.com   UOP has been the
darling of Wall Street during the last few years.
They offer some of the highest profit margins of
any company in America today. And UOP has had a
fine record of growing both revenue and profits.
They are, by far, the largest private university
in the Country. From a marketing standpoint what
do you think UOP is doing well? What areas do you
think can be improved?  
8
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
For more classes visit www.snaptutorial.com   Thi
s Tutorial contains 2 Papers Select a local
company and one of its products or
services. Create a 1,400-word Discussion Guide
for your selected product or service to be used
during the course of a Focus Group that
researches your product or services target
market. In your plan, be sure to do the
following Identify a problem or opportunity that
may be facing that product or service.
9
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 2 Assignment Understanding Target
Markets For more classes visit www.snaptutorial.
com   Purpose of Assignment To develop effective
relationship marketing, a company must first
understand its targeted consumers' buying
influences and behaviors. This week's assignment
is the first part of the development of a
marketing plan. It provides the foundation of the
marketing plan and
10
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 2 DQ 1 For more classes
visit www.snaptutorial.com   This week we are
reading about "branding". Here is a recent
article on the subject. Comments please.  
11
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 2 DQ 2 For more classes
visit www.snaptutorial.com   We are entering a
real crowded and mature market with our CNN
product. (Read class case introduction). Here is
a two part DQ. 1. Describe the overall strategy
we should adopt to maximize our potential for
success. 2. In one sentence write your
positioning statement for the product
12
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Go to the Strategic Business
Insights website. Take the VALS Survey. Have the
results sent to you by email. The results are
sent in a Microsoft Word document showing your
primary and secondary VALS segments. Go to the
Nielsen website.
13
MKT 571 Enthusiastic Study / snaptutorial.com
  MKT 571 Week 2 Team Assignment What Is A
Marketing Plan? (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers Develop a 1,050-word
marketing plan discussion which includes the
following Discuss what a marketing plan is and
is not. Examine the elements that should be
included in a marketing plan. Examine the
importance of a marketing plan. Discuss how a
marketing plan can be applied to a new product
launch. Discuss ways to determine goals,
strategies, tactics, and objectives for a new
marketing plan.
14
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 3 Assignment Promotion and the
Product Life Cycle For more classes
visit www.snaptutorial.com   Purpose of
Assignment All products/services go through a
life cycle of NPI (new product introduction),
growth, maturity and decline. These various
stages affect the marketing strategy and
promotional efforts. In Week 3, you will
incorporate a product strategy that addresses at
least 3 areas of the product life cycle. The
primary objective of this assignment is to allow
the student to demonstrate an understanding of
the factors that can affect the launch of a
product or service. A secondary objective is to
understand the differences in a product launch in
the U.S. (domestic market) and an international
market. Assignment Steps
15
MKT 571 Enthusiastic Study / snaptutorial.com
  MKT 571 Week 3 DQ 1 For more classes
visit www.snaptutorial.com   What do you think
are the most important characteristics/attributes
of successful sales people? Discuss BTW Sales is
part of the marketing function.
16
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 3 DQ 2 For more classes
visit www.snaptutorial.com   You are working at
Johnson Johnson and one of your
responsibilities is to set prices for new drugs.
The firm has invented a cure for Aids and is
protected by patent. The cost for the one time
injection that cures the disease is 100 and
includes amortization of the development cost
(The 1 billion cost to develop the product is
included in the 100) and the cost raw materials.
Assume that insurance companies currently spend
200,000 to treat an Aids patient. Assume 20 of
the world population is covered by insurance or
socialized medicine.
17
MKT 571 Enthusiastic Study / snaptutorial.com
  MKT 571 Week 3 Individual Assignment Career
Connection Customer Relationships and
Satisfaction (2 Papers) For more classes
visit www.snaptutorial.com   This Tutorial
contains 2 Papers You are a marketing manager
for a local company and you are developing a plan
to improve customer relationships and increase
satisfaction. Select one of the following types
of local companies Florist Veterinarian Health/Na
tural Food Store Accounting/Tax Preparation
18
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 3 Team Assignment New Product Launch
Marketing Plan, Part 1 For more classes
visit www.snaptutorial.com   Create a 1,400-word
Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two
countries. Select your home (domestic) market
and another for the international market. Do not
select the U.S. and Canada, the U.S. and Britain,
or Canada and Britain as your combinations. While
the audiences should have the same
19
MKT 571 Enthusiastic Study / snaptutorial.com
 MKT 571 Week 3 Team Assignment New Product
Launch For more classes visit www.snaptutorial.c
om   Purpose of Assignment Understanding the
various phases of a product or service lifecycle
is critical when addressing a market. If your
product is in decline and the competitor's
product is in growth, your strategy for the
product or service will be different. This
exercise will enable students to demonstrate an
understanding of both their product/service life
cycle stage and a competitor's product. It is
designed to help students explore product mix
strategies in the various phases of a product or
service life cycle. This tool is critical when
addressing a market penetration, market
saturation or product/service decline.
Assignment Steps Resource Plunkett Research O
20
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 4 Assignment Price and Channel
Strategy For more classes visit www.snaptutorial
.com   Purpose of Assignment This assignment is
designed to help students analyze and understand
how price setting and go to market (distribution)
are interrelated and affects the profitability
and growth of the business. It has been desig
21
MKT 571 Enthusiastic Study / snaptutorial.com
    MKT 571 Week 4 DQ 2 For more classes
visit www.snaptutorial.com   Let's assume that
The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the
U. S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
For more classes visit
22
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 4 DQ 2 For more classes
visit www.snaptutorial.com   Let's assume that
The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the
U. S. market by the end of year three. Should we
consider expanding our distribution globally?
What are some of the major factors that we need
to be aware of and plan for? In other words, what
makes marketing on a global basis more difficult
than simply distributing our product nationally?
 
23
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 4 team Assignment New Product Launch
Marketing Plan, Part 2 For more classes
visit www.snaptutorial.com   Create a 1,400-word
Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include
the following for both the domestic and
international markets based on the team's
research Describe the target market (audience)
profiles, key buying behaviors, and decision
motivators for the consumer target market. Note
Do not pick different target markets for the
domestic and international markets. Detail the
steps involved in a new product/service
development. Discuss the stages of the new
product/service life cycle and how to manage each
stage. Include tactical plans for the 4 Ps at
each stage. Develop a pricing strategy for the
new product or service offer
24
MKT 571 Enthusiastic Study / snaptutorial.com
  MKT 571 Week 5 Assignment Marketing
Communication and Brand Strategy For more
classes visit www.snaptutorial.com   Purpose of
Assignment This assignment is designed to help
students understand the interrelationships
between brand strategy and the communication
message to the target audience. It is a
continuation of the marketing plan and students
should review the Week 3 Learning Team Assignment
for assistance in product brand strategies the
team has developed. Assignment Steps
25
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 and Part 2) For more
classes visit www.snaptutorial.com   Select a
current product or service with which you are
familiar. This product will be used to pitch a
new integrated marketing communication and
marketing mix to a client who is the marketer or
producer of the product. Review the current
marketing mix including the communication
channels used. Part 1
26
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 5 Career Connection Integrated
Marketing Communication and Marketing Mix
Client Pitch (Part 1 Only) For more classes
visit www.snaptutorial.com   Select a current
product or service with which you are familiar.
This product will be used to pitch a new
integrated marketing communication and marketing
mix to a client who is the marketer or producer
of the product. Review the current marketing mix
including the communication channels used. Part
1 Create a 12-slide presentation including
detailed speaker notes that will act as the
script of a presentation. Include the following
in the
27
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 5 DQ 1 For more classes
visit www.snaptutorial.com   Let's assume our
objective for ReCharge is to deliver 300 million
in first year sales and to capture the 1 market
share position in the category by the end of our
first full year of operation. (BTW. Setting
marketing objectives prior to developing strategy
is real important) What should our promotional
budget be? Why? What methodology did you use to
come up with your budget?  
28
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 5 DQ 2 For more classes
visit www.snaptutorial.com   Instead you're going
to get a chance to get your creative juices going
and to hopefully have some fun doing it. Each of
you will demonstrate your creative approach to
the ReCharge Bar by developing a TV commercial,
radio spot or magazine ad. You don't need to get
fancy with the graphics. You can verbally
describe what is going on. But write the actual
copy for your ad. You will need to restate your
target audience and positioning. You won't be
able to max out your points if you
forget. (Please, no attachments in the main
folder or mega files. If you want to share
graphics drop it in the Chatroom.)
29
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 5 Team Assignment Media Options
For more classes visit www.snaptutorial.com   Pur
pose of Assignment The purpose of this
assignment is to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. It provides the Learning Team the
opportunity to creatively illustrate traditional
and new media options. An understanding of the
target audience and effective communication for
each is a desired outcome. Assignment Steps
30
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 5 Team Assignment Media Options
For more classes visit www.snaptutorial.com   Pur
pose of Assignment The purpose of this
assignment is to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. It provides the Learning Team the
opportunity to creatively illustrate traditional
and new media options. An understanding of the
target audience and effective communication for
each is a desired outcome. Assignment Steps
31
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 5 Team Assignment Media Options
For more classes visit www.snaptutorial.com   Pur
pose of Assignment The purpose of this
assignment is to creatively illustrate
traditional and new media options. An
understanding of the target audience and
effective communication for each is a desired
outcome. It provides the Learning Team the
opportunity to creatively illustrate traditional
and new media options. An understanding of the
target audience and effective communication for
each is a desired outcome. Assignment Steps
32
MKT 571 Enthusiastic Study / snaptutorial.com
MKT 571 Week 6 Team Assignment Career Connection
New Product Launch Marketing Plan Final
Project For more classes visit www.snaptutorial.
com   Complete the final phase of your New
Product Launch Marketing Plan. Consider your
product launch to date, reflect on additional
learning, and incorporate feedback to the
Learning Team's Marketing Plan for your new
product/service. Once all previous weeks'
sections and the remaining parts of the Plan are
compiled, it should be no more than 3,500 words.
Be sure to include the following Create an
Executive Summary of no more than 350 words.
33
MKT 571 Enthusiastic Study / snaptutorial.com