Genius Links

1
Genius Links

• Thanks to worldwide app stores like Amazons
  Android Appstore, Apples iOS and Mac App Stores,
  and Googles Play Store you can promote mobile
  apps to anyone, anywhere, at any time. This gives
  you a truly massive audience, which is great when
  trying to get the word out about your digital
  products, but remember only with a good app
  store optimization keywords you can do it!
• Thanks to worldwide app stores like Amazons
  Android Appstore, Apples iOS and Mac App Stores,
  and Googles Play Store you can promote mobile
  apps to anyone, anywhere, at any time. This gives
  you a truly massive audience, which is great when
  trying to get the word out about your digital
  products.
• However, selling apps to a global audience across
  multiple stores does produce some challenges

2

• Your traffic can use any combination of devices
  and operating systems across any country to
  purchase the goods. However, sending a user to
  the wrong device or country specific store means
  a loss of sale.
• Example sending interested buyers on an Android
  device to buy an app from iTunes, or sending a US
  based gamer to Amazons German App Store.

3

• The Amazon, and iTunes/App Store, Google Play
  stores are actually separate, country or
  region-specific stores each with their own
  accounts, language, and currency. Sending users
  to a foreign storefront, instead of their local
  storefront, often means its unlikely theyll
  purchase and might even see an error message
  instead.

4

1. If youre utilizing the Amazon Associates Program,
   you only make commissions off of the single
   storefront youre sending traffic to, and not
   from any international sales. So, if you have
   your US affiliate tag set, but one of your German
   users purchases an item from your referral link
   at Amazon.de, you wont earn a commission.

5

• All of these issues add up to create something
  weve coined The Purchasing Gap, which is the
  rift between the product youre promoting and the
  storefront where each person is most likely to
  purchase.
• So how do you manage to take care of every user,
  regardless of the device and country they are
  clicking from? The current standard is just to
  paste multiple links for each app to cover the
  different stores and devices that you support.
  The problem with this approach is that you run
  out of characters in your tweets, or your pages
  get cluttered in links. Regardless users quickly
  get overwhelmed and dont know where to click (so
  they dont), and you lose out on a sale.