A GUIDE TO IN-BOUNDING MARKET

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A Guide to Inbound Marketing
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What is Inbound Marketing?
Inbound marketing is a technique for gaining the
attention of customers through content creation,
social media etc. By consistently developing and
promoting content, you can appeal your ideal
customer and entice them to keep coming back.
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Four stages of inbound marketing

• Attract visitors to your websites through the
  creation of valuable content
• Convert website visitors into leads
• Build relationships and close leads into
  customers
• Measure and assess your results

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Attract visitors to your websites through the
creation of valuable content

• Strengthen your digital presence by developing
  and distributing the content and that helps
  potential customers find your brand. Focusing on
  the following can help you draw in new business
• Blogging
• Company who blog receive 97 more leads to
  their websites.
• 2. Social media
• Developing a social media following
  provides you a targeted audience and
• a chance to promote your content and
  develop new leads. Be where your
• audience is. 78 of internet users are now
  active on social media.

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  3. Search engine optimization (SEO)
Identifying and using targeted keywords
throughout your website and digital
content attract quality visitors to your website,
and 80 of shoppers research online
before buying. SEO leads have a 14 close
rate Outbound leads have a 1.7 close rate.
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Convert website visitors into leads
Converting a visitor into a lead requires
collecting contact information. But to get such
personal details, you will need something back in
return. 1. Compelling offers Offer
potential customers something valuable in
exchange, such as an in-depth piece of
content like e-book or whitepaper, or a free
consultation. 2. Landing pages with contact
forms Landing pages are standard procedure
in webpages that are designed to
promote your offers and lead generation through
contact information. 3. Calls to action (CTAs)
Placing calls to action is an instruction
for visitors to get an immediate
response, such as Call now or Find out
more.
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Convert leads into customers
Once you have converted visitors into leads,
effectively inbound marketing can help you
strengthen your relationship with customers. The
following task can help you to increase sale. 1.
Email-marketing It is a type of marketing
that need to send timely promotional emails to
your leads, and it can generate 50 more
sales. 2. Marketing automation Marketing
automation software can automate or repeat your
process, such as emails, social media
and other website actions.
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Measure and assess results
Ensure your inbound marketing strategies are
consistently helping you to meet your goals by
setting process in place so you can measure ad
analyse your results.   In analysing you can
understand where your visitors are coming from,
how many are converting into leads, and what
channels and strategies are driving ROI.
Thats all
folks
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