The future of video marketing

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New York Video Production
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The future of video marketing

• Television was different from films. It took
  years for TV to gain prominence as medium but
  today it is felt that digital experience is far
  better. It is familiar for consumption patterns
  and episodic content. There are millennials that
  use YouTube to look for consumable information
  and it is time online video has taken over the
  world of marketing.

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Today B2B marketers prefer to have a video
presence as they take advantage of the shift from
episodic, concise, helpful and entertaining brand
content. So, is there a need for every company to
become a media company? Just look at companies
like Salesforce, Home Depot, these have used
videos on their websites to make them look like
media companies.
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Today every employee in New York can turn to
video production. Ranging from Instagram to Vine,
there are a host of video tools that gives you
online training on understanding the content and
associating your brand with it to produce videos
that can engage target audience and enable them
to take decisions.
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Large size companies are hiring professional
leaders to take care of their companys video
experience. Their role is to shape the media
experience by providing strategies that blend
with the latest trends. They are responsible for
bringing in best ROI on video assets.
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Sales teams are moving on to become content
producers as they write viable and concise
scripts that are converted into videos that are
shared online. These videos will assist the
customers by addressing their buying concerns. No
more heavy text format are used as there are ways
to improve the buying cycle using video
addressing.
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