Title: BUS 330 Inspiring Innovation--snaptutorial.com
1BUS 330 Inspiring Innovation--snaptutorial.com
2BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Entire Course For more classes
visit www.snaptutorial.com BUS 330 Week 1 DQ 1
Role of the Marketing Function BUS 330 Week 1 DQ
2 Products and Services BUS 330 Week 2 DQ 1
Product Life Cycle BUS 330 Week 2 DQ 2 Product
Usage Categories BUS 330 Week 3 DQ 1 Customer
Relationship Management BUS 330 Week 3 DQ 2
Demographics and Trends BUS 330 Week 3 Written
Assignment (Dramatic Youth Population) BUS 330
Week 4 DQ 1 Functions of Marketing Management BUS
330 Week 4 DQ 2 Marketing Plan
3BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Entire CourseQuizzes For more classes
visit www.snaptutorial.com BUS 330 Week 5 Final
Marketing Plan (Dunkin Donuts) BUS 330 Week 2
Situational Analysis (Red Bull) BUS 330 Week 2
Situational Analysis (Dunkin Donuts) BUS 330
Week 5 Final Marketing Plan (Red Bull) BUS 330
Week 2 Situational Analysis (Toms Shoes) BUS 330
Week 5 Final Marketing Plan (Red Bull) BUS 330
Week 2 Situational Analysis (Coca Cola BUS 330
Week 5 Final Marketing Plan (Coca Cola)
4BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 1 DQ 1 For more classes
visit www.snaptutorial.com BUS 330 Week 1 DQ
1
5BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 1 DQ 2 Products and Services For
more classes visit www.snaptutorial.com BUS 330
Week 1 DQ 2Products and Services Every year
hundreds of millions of dollars are spent
marketing products (or services) that fail.
Millions of dollars those companies would love to
get back. Fortunately, you happen to have a
functioning time machine that you bought on
Craigs list. And now youve got one chance to
fix what went wrong in the marketing research
process and convince one of those companies not
to spend that money.
6BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 1 Quiz For more classes
visit www.snaptutorial.com Question 1. Which o
f the following lists contains all four of the pur
chase criteria categories identified as part of th
e Four Utilities of Customer Value? Question 2.
Which of the following BEST describes the Internal
Analysis planning tool? Question 3. The example
of quinoa in this chapter was used to illustrate
an aspect of the globalization paradox. Which stat
ement BEST summarizes the point made by that examp
le?
7BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 2 DQ 1 Product Life Cycle
Stories For more classes visit www.snaptutorial.co
m BUS 330 Week 2 DQ 1Product Life Cycle
Stories Introduction, growth, maturity and
decline. Every product has a life cycle story
waiting to be told. In this interactivity, you're
going to document the story of a product, product
category or brand that has progressed through the
four product life cycle stages.
8BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 2 DQ 2 Gender as Market Niche For
more classes visit www.snaptutorial.com BUS 330
Week2 DQ 2Gender as Market Niche Market niches
Digital Show and Tell Brands carve out niches in
the marketplace by targeting a specific audience.
And two of the most powerful tools a marketer has
for making their target feel the brand is "for
them" is how they position and package their
Product and how they make use of Place relative
to both physical and virtual places of
business. You're going to select either the male
targeted Sport Clips
9BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 2 Quiz For more classes
visit www.snaptutorial.com Question 1. Retaile
rs fill a market niche somewhere between low cost/
low service and high cost/high service. Which of t
he following examples occupies the highest service
/highest cost market niche? Question 2. What adv
antage does use of RFID tags bring to the logistic
s function of companies that adopt this technology
? Question 3. When selecting the methodology by
which a company will calculate its prices,
10BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 2 Situational Analysis (Coca
Cola) For more classes visit www.snaptutorial.com
BUS 330 Week 2 Situational Analysis (Toms
Shoes)
11BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 2 Situational Analysis (Dunkin
Donuts) For more classes visit www.snaptutorial.co
m BUS 330 Week 2 Situational Analysis (Dunkin
Donuts)
12BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 2 Situational Analysis (Red
Bull) For more classes visit www.snaptutorial.com
BUS 330 Week 2 Situational Analysis (Red
Bull)
13BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 2 Situational Analysis (Toms
Shoes) For more classes visit www.snaptutorial.com
BUS 330 Week 2 Situational Analysis (Toms
Shoes)
14BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 3 DQ 1 Pizza Pricing Strategies For
more classes visit www.snaptutorial.com Pizza
Pricing Strategies This BUS 330 Week you learned
about the three core pricing strategies
penetration, neutral, and skim. Now were going
to examine those pricing strategies in action.
Hope youre hungry, because youre going to be
looking at a lot of pizza.
15BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin
Donuts) For more classes visit www.snaptutorial.co
m BUS 330 Week 3 DQ 2IMC Campaign Stories One
Message, Many Media Integrated Marketing
Campaigns In this interactivity, to examine
integrated marketing in action, youre going to
tell the Storify story of a particular campaign
from your internship brand across multiple media.
We want to know what unifies the campaign and how
the unique nature of each medium is being
utilized (or underutilized if you feel so). And
we want to hear if you think the campaign is
effective or not and why.d then answer a few
related questions. So let's dig in!.
16BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 3 Quiz For more classes
visit www.snaptutorial.com Question 1. Which o
f the following is NOT one of the nine criteria fo
r effective segmentation of markets? Question 2.
Which of the following answers is the BEST exampl
e of trigger marketing? Question 3. When a markete
r at a high-tech start-up company follows blogs pu
blished by Tech-oriented research centers at major
universities, what force in the marketing environ
ment is most
17BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 4 DQ 1 Finding and Targeting Your
People For more classes visit www.snaptutorial.com
BUS 330 Week 4 DQ 1Finding and Targeting Your
People Finding and Targeting Your
People Geodemographic Segmentation Finding Your
People Geodemographics is a common and effective
means to segment potential customers. Leveraging
both demographic (e.g., gender, age, income,
marital status) and psychographic (e.g., habits,
hobbies, spending habits, values) data,
households can be classified into segments and
the relative attractiveness of these segments for
your product or service can be determined.
18BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 4 Quiz For more classes
visit www.snaptutorial.com Question 1. What st
rategic similarity exists between the Question Mar
ks of the BCG Matrix and the Diversification strat
egy in Ansoffs Matrix? Question 2. Why is plann
ing important to the business function of marketin
g management? Question 3. Which of the following
statements was NOT discussed as a success factor
in implementation and control? Question 4.
19BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 5 DQ 1 Green Marketing or
Greenwashing For more classes visit www.snaptutori
al.com BUS 330 Week 4 DQ 2Foreign Market Entry
Podcast As you are likely aware, your internship
brand doesnt just do business in the U.S. So, in
this interactivity, were going to research their
past entry into a foreign market. But rather than
writing about it, were going to talk about it
by creating a short podcast. Guided
Response Check out our sample podcast about
GroupOn in China
20BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 5 DQ 2 Art or Science For more
classes visit www.snaptutorial.com BUS 330 Week 5
DQ 2Art or Science? Lets be honest, the art
side of marketing gets most of the press.
Everybody likes to talk about that cool new ad
they recently saw however, this is not true when
it comes to big data and the advanced analytics
being used to evaluate marketing effectiveness
and drive marketing planning. In other words,
nobody is writing TV shows about a couple of
quirky marketing data scientists.
21BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 5 Final Marketing Plan (Coca
Cola) For more classes visit www.snaptutorial.com
Finish the marketing plan you began in week 2 and
wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below.
22BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 5 Final Marketing Plan (Dunkin
Donuts) For more classes visit www.snaptutorial.co
m Finish the marketing plan you began in week 2
and wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below.
23BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 5 Final Marketing Plan (Red
Bull) For more classes visit www.snaptutorial.com
Finish the marketing plan you began in week 2
and wow your internship bosses! Guided
Response Create an APA style formatted Word
document that includes at least 3 references
outside of the course text and contains
paragraphs that cover the topics below.
24BUS 330 Inspiring Innovation--snaptutorial.com
BUS 330 Week 5 Quiz For more classes
visit www.snaptutorial.com Question 1. Which of
the following lists was presented in Chapter 10 as
a possible organizational structure for advertisi
ng agencies? Question 2. Which answer conveys an
obligation of employees toward their employers di
scussed in Chapter 10? Question 3. As discussed
in Chapter 10, why should marketers operating in f
inancial service settings be aware of the applicab
le requirements and restrictions? Question 4.
25BUS 330 Inspiring Innovation--snaptutorial.com