Blue Ocean Strategy - Dtech Systems

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• The Blue Ocean Strategy

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The Business Universe Consists of Two Kinds of
Markets
Red Oceans
Blue Oceans
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Blue Ocean Strategy
Red Ocean Strategy

• Compete In Existing Markets
• Beat the Competition
• Exploit Existing Demand

• Create Uncontested Market Space
• Make the Competition Irrelevant
• Create and Capture New Demand

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Blue Oceans Are Not A New Phenomenon

• Which of Todays Industries Were Unknown A
  Hundred Years Ago?

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Automobiles Pharmaceuticals Management Consulting
Music Recording Aviation Petrochemicals
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• Which of Todays Industries Were Unknown Forty
  Years Ago?

Discount Retailing Express Package
Delivery Coffee Bars
Mutual Funds Cellular Phones Biotechnology
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• The Paradox Red Oceans Still Prevail

Despite the indisputable success of blue oceans,
however, most companies continue to compete in
red oceans.
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• Red Ocean Initiatives Dont Pay

By focusing on incremental innovations, companies
are failing to act in their best interests.
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• Creating Blue Oceans Is Far More Profitable

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• Why Do Companies Still Focus on Red Oceans?

• Because Thats How Theyve Operated for Years and
  Years.

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TraditionalStrategy
Blue Ocean Strategy
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• A Shift in Mindset
• Its not always about technology innovation.
• Incumbents arent necessarily at a disadvantage.

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• Blue oceans create high barriers to imitation.
• Such as
• Economic Barriers
• Organizational Barriers
• Cognitive Barriers

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Chart a strategic course past traditional
industry boundaries in search of the unknown
markets of the future.
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THANK YOU
You can contact us at
00966 56 100 4748 info_at_dtechsystems.co www.dtechsy
stems.co