Improving Mobile Conversions Through Call Tracking

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Improving Mobile Conversions Through Call Tracking
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• As the number of smartphone users continues to
  grow, so does the collective time spent on these
  portable devices. It makes sense then that mobile
  conversion should be priority for every business.

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• If your business already has a mobile ad, how
  does it compare to that of your competitors?
  Perhaps youre still trying to implement mobile
  marketing plans that you have studied from a
  variety of sources, including blogs and marketing
  websites. In either case, you must decide not to
  let the affiliate window of opportunity pass you
  by.

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• Did you know that 82 percent of people who use a
  smartphone rely on the device to help them make a
  buying decision while theyre still in the store?
  If you dont act on this reality, youre simply
  leaving money on the table. You have no choice
  but to focus on mobile conversions if you want
  your business to grow.

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Understanding the Concept of Mobile Conversion

• When you count a mobile conversion, it means
  that a person who visited your website becomes a
  qualified lead.

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• This happens when he or she responds in some
  manner to ads placed on your website. It explains
  the term mobile conversion, but the action that
  causes the conversion will vary depending on your
  parameters. Common examples include requesting a
  demonstration, purchasing a product, or
  scheduling an appointment.

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Different Types of Mobile Conversions

• Customer phone calls and form registrations
  represent the two most common conversion types.
  With a call, a prospective customer contacts your
  company through a mobile ad or website. A form
  registration is something that he or she fills
  out online to request that someone from your
  company follow up.

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• To convert the first type, its essential to
  have an effective layout for your mobile website
  as well as ads and copy. However, that doesnt
  mean you should overlook the importance of
  registration forms. Both are part of the first
  impression that a potential customer makes of
  your business.

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How to Effectively Measure Mobile Conversions

• After planning and implementing a mobile
  strategy, the next step is to measure your
  conversions. Its also important to compare
  mobile conversions with those that come in though
  your desktop website. The metrics that determine
  the effectiveness of your conversions include

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• Phone calls received
• Products purchased
• Time spent on your company website
• Visitors per day

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• Of course, these metrics will vary according to
  your business model and needs. By analyzing your
  mobile conversions, it allows you to determine
  how effective your mobile ads are as well as
  highlight any necessary changes.

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Best Practices for Analyzing Mobile Conversions

• Call Sumo goes beyond recording and scoring your
  calls. It also provides you with a comprehensive
  picture of your customers entire journey so you
  understand his or her behavior and subsequent
  actions.

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• Some of the things our software tracks include
  whether a user searched for your business or
  visited it directly, clicked on an ad, how many
  website visits the customer made before calling
  your business, and how many calls preceded a
  sale. This information makes it easier for you to
  convert smartphone users. In addition, we offer
  dynamic number insertion for each session.

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People Are Rarely Separated from Mobile Platforms

• According to Flurry Analytics, Americans spend
  an average of five hours per day on a mobile
  device. They use it for everything from social
  media to web searches to downloading apps and
  making calls. By the end of this year, industry
  analysts expect that smartphone users will make
  73 billion calls to businesses.

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• With that number in mind, one of the best things
  you can do for your business is to enable click
  to call from its mobile website or the search
  engine results page. More than 70 percent of
  mobile phone users report that they have used the
  click to call feature to connect with a business
  immediately after discovering it online.

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• In another study conducted by DudaMobile, the
  company confirmed that websites optimized for
  mobile produce high volumes of calls. People now
  use their smartphone more than any other type of
  telephone to contact a business. Most
  importantly, one in five people who visit a
  mobile website follow through with a purchase.

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• In another study conducted by DudaMobile, the
  company confirmed that websites optimized for
  mobile produce high volumes of calls. People now
  use their smartphone more than any other type of
  telephone to contact a business. Most
  importantly, one in five people who visit a
  mobile website follow through with a purchase.

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• If you want your company to grow and remain
  competitive, you must also commit to marketing
  products and services on social media sites like
  Facebook and Instagram. These social media mobile
  platforms advertise in such a way that it subtly
  directs viewers to your website. Advertising with
  Google and Bing is also important since customers
  use these platforms every day to search for
  businesses like yours.