software development and 100% Job Oriented Courses in Pune

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Digital Marketing
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Search Engine Optimization

• What is (Search Engine Optimization) SEO?
• SEO stands for search engine optimization.
  It is the process of getting traffic from the
  free, organic, editorial or natural
  search results on search engines.....

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Types of SEO

• SEO are classified into two broad categories
• White Hat SEO
• White Hat SEO refers to usage of optimization
  strategies that focus on human audience opposed
  to search engine follows SEO rules.
• Black Hat SEOTechniques that search engine do
  not approved or attempt to minimize the effect of
  this techniques are also known as spamdexing.

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How the search engine works?

• Search engine refers to the huge database
• Of internet resources such as web pages,news
  group, program, images it helps to locate
  information on WWW.

Fetch/collect Website data
Internet
SANDBOX
Store it in Database
Google Indexing
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• Web crawler
• It is also known as spider or Google bots. It is
  a software component that traverses the web to
  gather information.
• Search Engine Working
• Web crawler, database and the search interface
  are the major component of a search engine that
  actually makes search engine to work. Search
  engines make use of Boolean expression AND, OR,
  NOT to restrict and widen the results of a
  search. Following are the steps that are
  performed by the search engine
• The search engine looks for the keyword in the
  index for predefined database instead of going
  directly to the web to search for the keyword.
• It then uses software to search for the
  information in the database. This software
  component is known as web crawler.
• Once web crawler finds the pages, the search
  engine then shows the relevant web pages

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Google Algorithm

• 1.Panda -Its all related with quality content
  in your website.
• Quality Content
• Your content must be unique.
• User friendly/ user engaging.
• No Keyword Stuffing
• Keyword density must be 2-3 only.

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• 2.Penguin -Its all related to Quality links in
  your websites (Real time algorithm).
• Quality Links
• High authority site Link
• Relevant link building
• Avoid
• Paid link building
• Spam link building
• Irrelevant link building

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3.Humming Bird It gives you fast and
accurate result of your queries in search engine.
It analyzes of each and every word meaning and
gives you the answer. Google Hummingbird is part
of the main Google search algorithm and was the
first major change to their algorithm since
2001. But what is different about Hummingbird is
that this one is not specifically a spam
targeting algorithm, but instead an algorithm to
ensure they are serving the best results for
specific queries.
4 Pigeon Launched on July 24, 2014 for U.S.
English results, the Pigeon Update is a new
algorithm to provide more useful, relevant and
accurate local search results that are tied more
closely to traditional web search ranking
signals. Google stated that this new algorithm
improves their distance and location ranking
parameters
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Keyword Research and competition

• A keyword is a term that is used to match with
  the query a person enters into a search engine to
  find specific information.
• Types of keyword in SEO
• 1.Short tail keyword
• -2,3 words per Keyword
• For Ex. 1. Hotel in pune 2. Samsung mobile phone
• 2. Long tail keyword
• -3,4 words and more
• For Ex. 1. Best veg-non veg hotel in pune
  2.Samsung mobile phones under 10000 rupees

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• Best Places to Put Keywords Here is a list of
  places where you should try to use your main
  keywords. Keywords in the lttitlegt tag(s).
• Keywords in the ltmeta name"description"gt.
• Keywords in the ltmeta namekeyword"gt.
• Keywords in lth1gt or other headline tags.
• Keywords in the lta href"http//yourcompany.com"
  gtkeywordslt/agt link tags.
• Keywords in alt tags.
• Keywords in lt!-- insert comments heregt comments
  tags.
• Keywords in the URL or website address.

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• Tools
• 1. Keyword planner (for keyword research)
• 2. Spyfu and k-meta (for competitor keyword
  research tool)
• 3. SEMrush

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