How to Boost Conversion of Your E-commerce Website

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(No Transcript)
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• E-commerce is a saturated market and doing
  business in a saturated market is a challenging
  job.
• Every online store owner plans and functions in
  an urge to get more conversions and make enough
  sales. It is essential to have a website that is
  optimized and properly aligned with your business
  goals that are lucrative for your customers as
  well.
• You can hire WordPress web developer Sydney or
  seek out agency services for web design in Sydney
  to create an attractive website, rather than
  generating new customers you can tighten up your
  site and get more out of your existing traffic.
• Conversion occurs when a visitor to your website
  completes a desired goal. Therefore here are the
  tips that will help to optimize your e-commerce
  conversions.

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HAVE ATTRACTIVE CALL TO ACTION

• A call to action is the most important button on
  your website, all the efforts that you put in are
  aimed at bringing a visitor to the call to action
  button. Instead of just having that all time
  popping up fill-in forms on site, try and get
  something that entices visitors to click that
  call to action button.
• Visitors would not give out their personal
  information until you offer them something in
  return. You can offer a special one-time coupon,
  free newsletter or access to information.

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INCLUDE OPTION OF BUYING AS A GUEST

• When a customer by any means reaches to your site
  with an intention buy but ends up leaving your
  site, this may be because you ask too much of
  information. Customers abandon the carts
  frequently because they are asked an endless
  amount of questions which in turn becomes a
  time-consuming process.
• Make their path easy by giving a guest checkout
  option, this will allow them to shop as a guest.
  In an urge to get their information you will end
  up losing the sale.

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UTILIZE SOCIAL MEDIA TO BUILD CUSTOMER BASE

• Social media is the biggest and lucrative tool to
  market any brand so you need to continue the
  interaction process by posting interesting
  information at particular intervals.
• With the increasing popularity of social media,
  social networking sites like Facebook and Twitter
  etc have gained momentum over the decade. Sharing
  content on social media can catch hold the
  attention of your customers and can be a positive
  extension for your web presence.

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FREE SHIPPING

• There are chances that maximum buyers will leave
  the online store if they find unexpected shipping
  costs. Even the potential buyers cannot handle
  the surprise of shipping costs. Having large
  shipping fees will scare them and it creates a
  negative impact on your conversion rate.
  Therefore you should always keep the shipping
  free and ensure that you have enough margin to
  cover the delivery fee.
• While there are many another way to improve your
  e-commerce sales and optimize your conversion
  rate, these are some of the most effective
  tactics. If there is one thing you need to
  specifically choose from this conversion rate
  practices, go for Free Shipping.

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THANK YOU