Bulk Response Bulk Email Marketing Solutions

1
(No Transcript)
2
(No Transcript)
3
E-COMMERCE
4
Definition of E-Commerce
? E-Commerce or Electronic commerce is a process
of buying, selling, transferring, or exchanging
products, services, and/or information via
electronic networks and computers
5
E-Commerce Categories

• Two major categories
• Other categories

6
Two Major Categories

• Business-to-consumer (B2C)
• Online transactions are made between businesses
  and individual consumers. E.g. Amazon.com,
  eBay.com.
• Business-to-business (B2B)
• Businesses make online transactions with other
  businesses.

7
Other Categories

• Consumer-to-consumer (C2C)
• Mobile commerce (m-commerce)
• E-learning
• E-government

8
Benefits of E-Commerce

• Benefits to organizations
• Benefits to consumers

9
Benefits to organizations

• Global reach
• Cost reduction
• Supply chain improvements
• Extended hours 24/7/365
• Customization
• Improved customer relations

10
Benefits to consumers

• More products and services
• Cheaper products and services
• Instant delivery
• Information availability
• Participation in auctions

11
Business applications

• Email
• Instant messaging
• Online shopping and order tracking
• Online banking
• Shopping cart software
• Teleconferencing
• Electronic tickets

12
Online Shopping

• Advantages
• 24-hour access
• Ability to comparison shop
• The in-home privacy
• Variety

13
Online Shopping (cont)..
How do you buy something
14
Interesting Facts and Statistics
? Every 1.2 seconds, a Canadian makes a purchase
with their PayPal
account
? Almost 20 per cent of Canadians make three or
more online
purchases per month (comScore 2009).
15
ADVANTAGES OF E- COMMERCE

• Faster buying/selling procedure, as well as easy
  to find products.
• Buying/selling 24/7.
• More reach to customers, there is no theoretical
  geographic limitations.
• Low operational costs and better quality of
  services.
• No need of physical company set-ups.
• Easy to start and manage a business.
• Customers can easily select products from
  different providers without moving around
  physically.

16
DISADVANTAGES OF E- COMMERCE

• Unable to examine products personally
• Not everyone is connected to the Internet
• There is the possibility of credit card number
  theft
• Mechanical failures can cause unpredictable
  effects on the total processes.

17
(No Transcript)
18
What is Digital Marketing?

• Promoting products and services using digital
  distribution and social media channels to reach
  consumers in a timely ,relevant, personal and
  cost-effective manner.
• leverages traditional marketing areas such as
  direct marketing by providing the same method of
  communicating with an audience but in a digital
  fashion.
• delivered via internet, mobile text messaging ,
• display / banner ads and digital outdoor signage.

19
Why Use Digital Marketing?

• Increase website traffic
• Increase brand recognition
• Improve search engine rankling
• Generate leads
• Increase online sales conversions
• Improve internal communications

20
Who's Using Digital Marketing?

• Small to medium businesses increasingly rely
  upon online digital marketing techniques and
  distribution channels.
• Digital communications and multimedia
  technologies are significantly changing the way
  SMBs -
• Communicate with their customers
• Promote products and
• Market services

21
The 7 Cs Of Digital Marketing - Convergence
22
Web Analytics
23
Search Engine Optimization
24
Email Marketing
25
Affiliate Marketing
26
Mobile Marketing
27
Online Video Marketing
28
Conclusion

• The Internet has lead to the birth and evolution
  E-commerce. E-commerce has now become a key
  component of many organizations in the daily
  running of their business.
• As the Internet and in turn E-commerce has
  developed, and continues to evolve and grow, it
  is vital that any organization, in any
  particular industry, must base its strategic
  planning around such a rapidly growing medium.

29
References (content)

• ? Web. 10 Apr. 2010. www.rogeliodavila.com/tie/TI
  E20notas/EC2004_ch01.ppt
• Web. 10 Apr. 2010. http//en.wikipedia.org/wiki/E-
  commerce
• Web. 10 Apr. 2010. http//wiki.media-
  culture.org.au/index.php/E-commerce_-_Overview_-_E
  - Commerce_Major_Categories
• ? Web. 10 Apr. 2010.
• http//www.exampleessays.com/viewpaper/19642.html
• ? Web. 12 Apr. 2010. http//www.newswire.ca/en/re
  leases/archive/October2009/3 0/c4231.html
• Kerin, Roger A., Steven William. Hartley, and
  William Rudelius. "Retailing and Wholesaling."
  Marketing the Core. Boston, Mass.
  McGraw-Hill/Irwin, 2009. 217-19. Print.

30
Thank You
?

• Are there any questions?