Aptech

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Contact Us 9268000575 www.aptechmalviyanagar.co
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WHAT IS DIGITAL MARKETING?
Digital marketing is an umbrella term for the
marketing of products or services using digital
technologies, mainly on internet, but also
including mobile phones, display advertising, and
any other digital medium.

• Benefits are
• Instant Feedback
• Real time Analysis
• Time and Effort saving
• Flexibility
• Economical

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Digital Marketing Consists of
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What is SEO?
SEO is the process of affecting the online
visibility of a website or a web page in a web
search engine's unpaid resultsoften referred to
as "natural", "organic", or "earned" results.
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Types of SEO
ON Page On-page SEO would refer to every
aspect that involves optimizing the actual web
pages for search.
OFF Page Off-page SEO is just as simple to
understand as on-page SEO. The names give it
away. Off-page SEO has to do with using
techniques to improve your websites rank that
are done off of your website.
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What is PPC?
Pay per click is a way of using search engine
advertising to generate clicks to your website
rather than earning those clicks originally.
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What is SMM?
Social Media Marketing (SMM) is a type of
internet marketing which uses the benefits of
social networking sites as a tool of promoting
websites, thus increasing traffic towards them
and learning from users direct reactions.
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What is Email marketing?
Email marketing is the act of sending a
commercial message, typically to a group of
people, using email. In its broadest sense,
every email sent to a potential or current
customer could be considered email marketing.
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What is Content Marketing?
It is a type of marketing that involves the
creation and sharing of online material (such as
videos, blogs, and social media posts) that does
not explicitly promote a brand but is intended to
stimulate interest in its products or services.
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What is Inbound Marketing?
Inbound marketing is a strategy that utilizes
many forms of pull marketing content marketing,
blogs, events, SEO, social media and more to
create brand awareness and attract new business.
In contrast to outbound marketing, where
marketers attempt to find customers, inbound
marketing earns the attention of customers and
makes the company easy to be found.
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What is Google AdWords?
Google Ads is an online advertising service
developed by Google, where advertisers pay to
display brief advertisements, service offerings,
product listings, and video content within the
Google ad network to web users.
Types of Google AdWords-
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Digital Marketing at Aptech MalviyA NagaR
Provides You-

• Digital Marketing Overview
• Website Planning Creation
• Search Engine Optimization
• PPC Advertising Google AdWords'
• Social Media Marketing
• Mobile Marketing
• Google Analytics
• Online Display Advertising
• Email Marketing
• Ecommerce Marketing
• Lead Generation For Business
• Content Marketing
• Online Reputation Management
• Creating Internet Marketing Strategy
• Affiliate Marketing
• Making Money Via AdSense Blogging
• Freelancing Projects

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