The Power Of Digital Billboard Advertising

1
The Power Of Digital Billboard Advertising
2
Introduction

• From TV's to PCs to advanced mobile phones,
  screen innovation has changed an incredible
  arrangement.
• With fantastic advanced screens, we would now be
  able to show moving, non-static video basically
  which can be controlled from anyplace.
• The capacity to play a short, captivating video
  on advanced boards gives publicists such a large
  number of alternatives with respect to catching
  the attention of their audience.

3
Audience's Experience

• With digital technology, brands can offer a
  experience that goes beyond what is expected, and
  this increases the audiences loyalty towards the
  brand.
• Digital screen advertising can provide new and
  engaging experiences to the audiences by
  providing information dynamically to deliver a
  captivating experience.

4
Competitive Advantage

• Digital billboards allows companies to create new
  interactive experiences more flexibly and
  cost-effectively.
• A good experience, provides a point of
  differentiation compared to other brands and
  companies. 
• Advertisers can creatively use the power of
  digital signage to make their brand stand out in
  the market.

5
Effective Use Of The Technology

• Opting for digital signage means not only
  creating new interactive experiences, but also
  engaging your audience in a more flexible and
  cost-effective way to communicate.
• Digital billboards are basically LED screens,
  which can appear different in the morning than at
  night.
• These boards can incorporate animation which can
  make your ad a memorable experience for your
  audience.

6
More Flexible

• It's really easy to change the content of your
  advertising.
• It only takes several minutes and changes can be
  made to an entire network of billboards without
  any extra work.
• Digital billboard advertising can display a
  variety of advertisement throughout the day.
• They have the power to transform the way a brand
  approaches outdoor advertising, increase consumer
  interest.

7
Conclusion

• The emergence of digital billboards has made
  communication more interactive and dynamic.
• The brands have recognized its importance and
  since then, it has been one of the most used
  means in the transmission of information, both
  for outdoor and indoor spaces.
• For outdoor billboard advertising in Dubai,
  visit http//www.backlitemedia.com/services/billb
  oards/