DIGITAL MARKETING

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Digital MarketingThe main feature of digital
marketing given below-
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What is digital marketing?

• Digital marketing is the marketing of products or
  services using digital technologies, mainly on
  the Internet, but also including mobile phones,
  display advertising, and any other digital
  medium. Digital marketing's development since the
  1990s and 2000s has changed the way brands and
  businesses use technology for marketing. As
  digital platforms are increasingly incorporated
  into marketing plans and everyday life, and as
  people use digital devices instead of visiting
  physical shops, digital marketing campaigns are
  becoming more prevalent and efficient.
• Digital marketing methods such as search engine
  optimization (SEO), search engine marketing
  (SEM), content marketing, influencer marketing,
  content automation, campaign marketing,
  data-driven marketing,e-commerce marketing,
  social media marketing, social media
  optimization, e-mail direct marketing, display
  advertising, ebooks, and optical disks and games
  are becoming more common in our advancing
  technology. In fact, digital marketing now
  extends to non-Internet channels that provide
  digital media, such as mobile phones (SMS and
  MMS), call-back, and on-hold mobile ring tones.
  In essence, this extension to non-Internet
  channels helps to differentiate digital marketing
  from online marketing.

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seo (search engine marketing)

• Search engine optimization (SEO) is the process
  of affecting the online visibility of a website
  or a web page in a web search engine's unpaid
  resultsoften referred to as "natural",
  "organic", or "earned" results. In general, the
  earlier (or higher ranked on the search results
  page), and more frequently a website appears in
  the search results list, the more visitors it
  will receive from the search engine's users
  these visitors can then be converted into
  customers. SEO may target different kinds of
  search, including image search, video search,
  academic search, news search, and
  industry-specific vertical search engines. SEO
  differs from local search engine optimization in
  that the latter is focused on optimizing a
  business' online presence so that its web pages
  will be displayed by search engines when a user
  enters a local search for its products or
  services. The former instead is more focused on
  national or international searches.

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sem (search engine marketing)

• Search engine marketing (SEM) is a form of
  Internet marketing that involves the promotion of
  websites by increasing their visibility in search
  engine results pages (SERPs) primarily through
  paid advertisings may incorporate search engine
  optimization (SEO), which adjusts or rewrites
  website content and site architecture to achieve
  a higher ranking in search engine results pages
  to enhance pay per click (PPC) listings.

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smo (social media optimization)

• Social media optimization (SMO) is the use of a
  number of outlets and communities to generate
  publicity to increase the awareness of a product,
  service brand or event. Types of social media
  involved include RSS feeds, social news and
  bookmarking sites, as well as social networking
  sites, such as Facebook, Twitter, video sharing
  websites and blogging sites. SMO is similar to
  search engine optimization, in that the goal is
  to generate web traffic and increase awareness
  for a website. In general, social media
  optimization refers to optimizing a website and
  its content to encourage more users to use and
  share links to the website across social media
  and networking sites. SMO also refers to software
  tools that automate this process, or to website
  experts who undertake this process for clients.
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ppc (pay per click)

• Pay-per-click (PPC), also known as cost per click
  (CPC), is an internet advertising model used to
  direct traffic to websites, in which an
  advertiser pays a publisher (typically a website
  owner or a network of websites) when the ad is
  clicked.
• Pay-per-click is commonly associated with
  first-tier search engines (such as Google AdWords
  and Microsoft Bing Ads). With search engines,
  advertisers typically bid on keyword phrases
  relevant to their target market. In contrast,
  content sites commonly charge a fixed price per
  click rather than use a bidding system. PPC
  "display" advertisements, also known as "banner"
  ads, are shown on web sites with related content
  that have agreed to show ads and are typically
  not pay-per-click advertising. Social networks
  such as Facebook and Twitter have also adopted
  pay-per-click as one of their advertising models.
• However, websites can offer PPC ads. Websites
  that utilize PPC ads will display an
  advertisement when a keyword query matches an
  advertiser's keyword list that has been added in
  different ad groups, or when a content site
  displays relevant content. Such advertisements
  are called sponsored links or sponsored ads, and
  appear adjacent to, above, or beneath organic
  results on search engine results pages, or
  anywhere a web developer chooses on a content
  site.
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Affiliate marketing

• Affiliate marketing is a type of
  performance-based marketing in which a business
  rewards one or more affiliates for each visitor
  or customer brought by the affiliate's own
  marketing efforts.

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ThankyouCreated by Hemant kumar