10 Social Media Audit Secrets You Need to Know

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10 Social Media Audit Secrets You Need to Know

• By DSIM

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1) Schedule Your Social Media Audit

•  You should schedule a social media audit for
  your brand twice a year.
• The audit gets you to make a competent and
  actionable update to a social media strategy.

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2) Add PR, SEO PPC to Your Audit

• Undoubtedly social media is a strong pillar for
  enhancing the reputation of your brand.
•  A strong pillar also needs support and for
  social media audit, public relations, SEO and PPC
  are those.
• These activities add depth, optimization and
  important content to your social media plan.

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3) Adopt a Definite Procedure

• Dont plan randomly
• A definite procedure for a social media audit
  give you the opportunity to look for success and
  efficiencies.
• Whether youre using Excel or a platform
  like Sprout Social, your consistent methods are
  keys to success.

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4) Makes Catchy Headlines

• Headlines of a social media audit can be
  calculated on the basis of quantitative and
  qualitative factors-
• Quantitative factors include competitors,
  engagement, native channels and paid channels.
• Qualitative factors include content and paid
  social engagement.

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5)  Assess Your Website Blog

• Assessment of blog and website is also necessary
  when youre going for a social media audit.
• Consider the following factors for the
  assessment-
• Shareability.
• Meta titles and descriptions.
• Keywords.
• Content performance.

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6) Review Various Social Media Channels

• The following checklist will certainly help you
  for social media platform review-
• Page/profile optimization.
• Cover and profile image use.
• Video optimization (i.e. playlists, featured,
  etc.).
• Content types.
• Live video use.
• Engagement.
• Branding.
• Chatbots and messenger use and strategy.

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7) Compare Your Profile against Competitors

• It would be imperative to compare your brand with
  more than one competitor.
• Note following things-
• Publishing trends compared to competitors.
• Frequency.
• Content types.
• Influencers.
• Engagement.

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8) Assess Content Distribution Publishing
Scores

• Go through the content channels and ensure these
  channels are lined up to your audience
• Take some more distributions in the consideration
  such as
• Press releases.
• Medium.
• LinkedIn.
• Guest posts.
• Events.

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 9) Use Visuals

• Social media and visuals are a great combination.
  Currently, social media visual trend mix has all
  of the following
• Live video.
• Vertical video.
• Stories.
• GIFs.
• Memes.
• Infographics.
• Augmented reality content.
• Lenses.
• Filters.

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• If youre looking for social media success, get
  to know current social media trends that are
  working.
• Adopt new trends and compare your visuals with
  this checklist-
• Types
• Optimization
• Web/blog visuals
• AR/VR

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10) Be Honest with Tracking

• Be honest with your social media audit efforts.
• If you really want a true social media audit, use
  UTM codes, Google Analytics or similar analytical
  tool as well as create unique promo code.

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About DSIM

• Delhi School of Internet Marketing is Indias
  Premier Digital Marketing Training Institute
  delivering training to professionals,
  entrepreneurs and job-seekers, The institute
  offers Masters in Digital Marketing, making
  individuals learn how to do marketing online. It
  offers Digital Marketing course in Bangalore,
  Pune, Hyderabad , Delhi all over India. It also
  offers the best Digital Marketing course in
  Bangalore and in other major Indian cities.
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