Best Digital Marketing Course Institute

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DIGITAL MARKETING COURSE INSTITUTE
Website www.niim.co.in
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BASIC Of DIGITAL MARKETING

• What is Marketing?
• What is Digital Marketing?
• Understanding the Process of Marketing
• How Digital Marketing Wins Over Traditional
  Marketing
• Understanding the Process of Digital Marketing
• About Increasing Visibility
• - What is Visibility?
• - Visibility Types
• - Visibility with Examples
• About Visitors engagement
• - What is Engagement
• - Importance of Engagement

Website www.niim.co.in
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• - Engagement with Examples
• About Bringing Targeted Traffic
• - Inbound
• - Outbound
• About Conversion Leads
• - Conversion Types
• - Understanding the Process of Conversion
• About Retention
• - Importance of Retention
• - Retention Types
• About Performance Evaluation
• - Importance of Performance Evaluation
• - Tools Needed

Website www.niim.co.in
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SEARCH ENGINE OPTIMIZATION

• Basics of SEO
• SEO Research Analysis
• On-Page Optimization
• Off-Page Optimization
• SEO Tools
• SEO Reporting
• Local Listing(SEO)

Website www.niim.co.in
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PPC (Per-Pay-Click)

• Google ADWORD (Overview)
• Understanding Google ADWORD Algorithm
• Creation of Search Campaign
• - Creating Ad-groups
• - Creating Ads
• Tracking Performance Conversions
• Optimize Search Campaigns
• Creating Display Campaigns
• Optimize Display Campaigns
• Concept of Remarketing

Continue..
Website www.niim.co.in
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GOOGLE ANALYTICS

• Introduction to Google Analytics
• How does it Work?
• Understanding the Account Structure
• Google Analytics Insight
• Starting with Analytics
• Set Up an Account
• Adding Analytic Code in Website
• Understanding Cookie Tracking
• Integrating ADWORD ANALYTIC Accounts
• Monitoring Traffic Resources

Website www.niim.co.in
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SOCIAL MEDIA MARKETING

• Introduction of Social Media
• How Social Media Marketing is Different than
  Other Forms of Internet Marketing?
• Marketing on Social Media Websites
• - Facebook Marketing
• - LinkedIn Marketing
• - Twitter Marketing
• - Video Marketing

Website www.niim.co.in
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E-MAIL MARKETING

• What is E-mail Marketing?
• How Does it Work?
• Sending Bulk E-mails

ONLINE ADVERTISING

• What is Online Advertising?
• Types of Online Advertising
• Display Advertising
• - Banner Ads
• - Rich Media Ads

Website www.niim.co.in
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ECOMMERCE MARKETING

• What is Ecommerce?
• Top Ecommerce Websites Around the World
• Ecommerce Scenario in India
• How to do SEO of an Ecommerce Website?
• Using Affiliate Marketing to Promote Your
  Ecommerce Business

CONTENT MARKETING

• Introduction
• Objective of Content Marketing
• Understanding Keyword Research
• Optimize Content for Search Engine
• Promoting Content to Increase Traffic, Engagement
  Sales.

Website www.niim.co.in
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DOUBT SESSION
AFFILIATE MARKETING

• What is Affiliate Marketing?
• 3 As of Affiliate Marketing
• How People Makes Tons of Money with Affiliate
  Marketing?
• Affiliate Marketing Scenario in India
• Some of the Top Network in the World

ADSENSE BLOGGING

• What is Ad-sense?
• How to Get Approved for Ad-sense?
• Ad-sense Account Interface
• Placing Ads on Your Blog

Website www.niim.co.in
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AN Advanced Digital Marketing Course Institute
Website www.niim.co.in