Title: ANAM LAIBA
1welcome
DIGITAL
MARKETING
2WHAT IS SEO
Search engine optimization (SEO) is the practice
of increasing the quantity and quality of traffic
to your website through organic search engine
results.
3SEO
OFF PAGE
ON PAGE
4OFF PAGE
Off page SEOÂ refers to techniques that can be
used to improve the position of a web site in the
search engine results page (SERPs). Many people
associate off-page SEO with link building but it
is not only that
5ON PAGE
On-page SEOÂ is the practice of optimizing
individual web pages in order to rank higher and
earn more relevant traffic in search engines.
On-page refers to both the content and HTML
source code of a page that can be optimized, as
opposed to off-page SEOÂ which refers to links and
other external signals
6OFF PAGE
- DIRECTORY SUBMISION
- CLASSIFIED SUBMISION
- ARTICLE
- BLOG COMMENTING
- FORUM POSTING
- BL (business listing)
- AFFILATE MARKETING
7ON PAGE
SITE PERFORMANCE SILOS CANONICAL URLS SITE
MAP ROBOTS.txt META TAGE KEYWORDS DENSITY TITLE
TAG FOR LINK
8THANK YOU
CREATED BY
ANAM LAIBA